[Hiring] Retention Manager Beauty @Trafilea

Role Description

Own the retention marketing strategy across Email, SMS, and other customer engagement channels.

• Design lifecycle journeys including onboarding, cross-sell, replenishment, win-back, reactivation, and loyalty campaigns.
• Build segmentation and personalization strategies that improve customer experience and revenue.
• Plan, launch, analyze, and continuously optimize campaigns through A/B testing and experimentation.
• Monitor and improve key retention KPIs including LTV, repeat purchase rate, churn, conversion rate, revenue per recipient, and customer engagement.
• Partner closely with Growth, Product, Data, Design, and Customer Experience teams to deliver seamless customer journeys.
• Stay ahead of retention marketing trends, automation capabilities, and industry best practices.

Qualifications

• 5+ years of experience in CRM, Lifecycle, Email Marketing, or Retention Marketing.
• Experience managing Email and SMS strategies for eCommerce or DTC brands.
• Hands-on experience with marketing automation platforms such as Klaviyo, Braze, Iterable, Customer.io, HubSpot, or similar.
• Strong analytical skills with the ability to translate customer data into actionable growth initiatives.
• Experience with customer segmentation, personalization, and lifecycle marketing.
• Strong project management and stakeholder management skills.
• Excellent communication and copywriting abilities.
• Knowledge of Email and SMS compliance (GDPR, CAN-SPAM, TCPA, etc.).
• Beauty industry experience is a plus.

Benefits

• 100% Remote.
• USD competitive salary.
• Paid time off.
• Be part of a dynamic, diverse, and talented global team.

Company Description

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

• Over $1B+ in cumulative revenue.
• 12M+ customers.
• 500+ talents across 19 countries.
• We own and operate our own digitally native brands (not an agency).
• Presence in Walmart, Nordstrom, and Amazon.
• Strong global D2C footprint.