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Marketing
Retention Manager
@Softermii
[Hiring] Retention Manager @Softermii
Mar 22, 2025 - Softermii is hiring a remote Retention Manager. đź’¸ Salary: unspecified. đź“ŤLocation: Europe, Ukraine.
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Role Description
This role involves developing strategies for player retention and engagement in a financial gaming platform.
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Player Retention & Engagement Strategy
- Develop data-driven retention strategies to increase active users and reduce churn.
- Work closely with CRM, email marketing, and in-game messaging teams to create engaging campaigns.
- Analyze player behavior, deposit trends, and session frequency to personalize offers.
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CRM & Lifecycle Marketing
- Design automated retention campaigns (emails, push notifications, SMS, in-app messages) based on user segments.
- Build player lifecycle journeys (welcome flows, reactivation campaigns, VIP programs, churn prevention).
- Optimize loyalty programs and rewards for long-term player engagement.
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Bonus & Promotion Management
- Create and optimize bonuses, cashback programs, daily challenges, and seasonal promotions.
- Implement A/B testing to measure the effectiveness of different promotions.
- Ensure bonuses align with revenue goals and prevent bonus abuse.
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VIP & High-Value Player Management
- Develop exclusive VIP retention strategies to retain high-value players (whales).
- Personalize offers for top depositors through tailored rewards, events, and account managers.
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Churn Prevention & Win-Back Strategies
- Identify early signs of churn using behavioral analytics and predictive modeling.
- Create win-back campaigns for inactive players through special promotions.
- Implement exit surveys and feedback loops to understand why users leave.
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Data Analytics & Performance Reporting
- Track key retention KPIs: DAU, MAU, Retention Rate (D1, D7, D30), LTV, and Churn Rate.
- Use tools like Google Analytics, Mixpanel, Amplitude, Power BI, and SQL to measure retention performance.
- Present insights and actionable reports to the leadership team.
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Compliance & Responsible Gaming
- Ensure retention strategies align with gambling regulations and responsible gaming policies.
- Work closely with the customer support and KYC teams to prevent fraud and promote ethical engagement.
Qualifications
- 5+ years of experience in player retention and lifecycle marketing.
- Deep understanding of CRM & Marketing Automation tools.
- Proficiency with Google Analytics (GA4), Power BI, Mixpanel, and Amplitude.
- Hands-on experience with A/B Testing and performance optimization.
- Strong experience in designing and managing loyalty programs and promotions.
- Experience in the iGaming or fintech gaming industries.
- Upper-intermediate or higher English level.
Requirements
- Experience with AI & Predictive Analytics for churn prediction and player segmentation.
- VIP & High Roller Management experience.
- Omnichannel Retention Strategies (email, push, SMS, Discord, in-app messaging).
Benefits
- Stable and highly-functioning processes with clear responsibilities.
- Independence to make impactful decisions.
- Team of like-minded experts creating interesting products.
- 50% coverage of costs for courses/conferences/speaking clubs.
- Individual development plan with mentoring from seniors and leaders.
- Referral bonus for recommending friends.
- 21 working days off.
- 5 sick leaves a year.
- Opportunities for volunteering and community support.
- Empathetic HR support for well-being.
- Flexible working day, remote or office work options.
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| đź“Ť | Be aware of the location restriction for this remote position: Europe, Ukraine |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
unspecified
|
Remote
Location
Europe, Ukraine
|
|
Job Type
full-time
|
Posted
Mar 22, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: Europe, Ukraine |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
