[Hiring] Retention & E-commerce Manager @No Sweat Work Media

Role Description

This is a remote position.

"Owned channels are not just a retention tool here — they are the primary trust-building mechanism across the entire consideration journey."

This role owns every owned-channel touchpoint between first click and long-term customer loyalty — email, SMS, WhatsApp, direct mail, and on-site e-commerce on Shopify. In a business where customers spend €500–€3,000 and take weeks to decide, those channels are not supplementary. They are where trust is built, hesitation is addressed, and the decision to buy is made.

The challenge is specific: four languages, four markets, and a product ecosystem that’s expanding with a major launch in 2026, with further market expansion to follow. Getting the timing, tone, and relevance right across a multilingual audience — knowing when to educate, when to entertain, and when to sell — is the core skill this role demands. You’ll build the owned-channel infrastructure for a brand entering its most ambitious phase.

You’re not running campaigns. You’re building the trust infrastructure that turns a €500 first purchase into a €3,000 relationship.

What you’ll own

• Klaviyo & Email: You own the full Klaviyo architecture: flows, segmentation logic, list health, and deliverability. You build every sequence — welcome, consideration nurture, post-purchase, win-back, upsell — across all four languages, and you write every line of copy yourself. The graphic designer executes your Figma-ready briefs; the strategy, structure, and words are yours.
• Shopify & On-Site: You manage on-site merchandising end-to-end: collections, product pages, metafields, cross-sells, upsells, and discount mechanics. You run the promotional calendar, maintain multilingual product copy, and identify conversion friction — then brief the Tech Lead on fixes. You move independently on the platform without waiting for a developer.
• SMS, WhatsApp & Direct Mail: You manage subscriber lists, campaign logic, and automation flows across SMS and WhatsApp — reserved for high-intent moments: product launches, order milestones, community drops. Direct mail is deployed for the premium occasions that warrant physical presence. You coordinate paid-to-owned flows with the Performance Strategist and own list growth across every touchpoint.
• Lifecycle & Upsell Strategy: You map the full customer journey across the product ecosystem — from first trolley or bag to accessories to a future upgrade — and design intelligent upsell logic for each stage. You identify high-value segments, treat them differently, and build communication plans with a measurable effect on AOV and LTV. AI tools are standard workflow here, not experiments.

What good looks like

• First 30 days: Complete picture, clear priorities. You’ve audited the full Klaviyo setup, SMS and WhatsApp status, and Shopify merchandising. Every multilingual content gap is identified and prioritised. The next 8 weeks of campaigns are mapped before the month is out.
• First 90 days: Infrastructure live, rhythm established. Core flows are rebuilt or optimised and running in all four languages. Lead capture mechanics are reviewed and the list is growing month-on-month. A consistent weekly campaign rhythm is in place across all markets.

Weekly KPIs

The numbers that matter:

• Email-attributed revenue
• Repeat purchase rate
• Shopify conversion rate on key product pages — tracked every week without prompting. These are not reports; they are the pulse you own.

Qualifications

• Klaviyo expert with proof.
• Shopify-fluent, not Shopify-familiar.
• A copywriter first.
• You understand the long consideration window.
• Multilingual content owner.
• Lead generation strategist.
• Upsell architect with evidence.
• AI-native by default.

Ready?

The brand is ready for you. We review every application personally. The process takes 2–3 weeks. We move at a pace because good candidates don't wait.

• Step 01: Send us your cover letter and CV.
• Step 02: Do a specific assignment for the role.
• Step 03: Talk to the team.