[Hiring] Retail Media Reporting & Insights Analyst @DICK'S Sporting Goods

Role Description

The Marketing Media Reporting Analyst is responsible for supporting the goals and objectives of the reporting and measurement team - evangelizing and socializing performance reporting of DICK’S Retail Media Network for both internal and external clients. This resource will operationalize the components of Media Network reporting including the centralization of performance across multiple channels, analyzing campaign performance, and socialization of key insights.

• Centralize reporting domains across relevant media network channels
• Collaborate with agency partners to access channel level reporting
• Integrate performance KPIs and benchmarks from both onsite and offsite channels to deliver a comprehensive campaign-level view
• Make strategic recommendations based on performance analysis and consumer insights
• Aid in educating brand partners about the health and performance of a given campaign by layering qualitative and quantitative learnings
• Translate KPIs and benchmarks into actionable insights to support strategic shifts in media plans mid-flight
• Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends, and benchmarking
• Support the socialization of performance insights across the enterprise and with brand partners
• Report on performance of digital marketing tests for leadership and communicate through email/presentations; disseminate insights internally in aggregate across vendors and campaign-specific reports
• Foster partnerships with platform and agency partners
• Actively communicate and collaborate with third party marketing ad operations partner to successfully access relevant data
• Develop and nurture relationships with agency partners to refine reporting outputs for all relevant channels

Qualifications

• Bachelor's Degree in Statistics, Math, Finance, Economics
• 1-3 years of experience in Digital marketing and/or Media marketing
• Experience with Tableau (or related data visualization tool)
• Familiarity with / Knowledge of digital marketing KPIs (e.g. CPC, CAC, etc…)
• Knowledge of data mining / database structures - SQL knowledge preferred, but not required
• Experience with BI tools (e.g. Qlik, Power BI, etc.) preferred - R experience preferred, but not required

Requirements

• Cameras must be on during all virtual interviews
• AI tools are not permitted to be used by the candidate during any part of the interview process
• Offers are contingent upon a satisfactory background check which may include ID verification

Benefits

• Competitive total rewards package that could include other components such as incentive, equity, and benefits
• Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations
• DICK'S Sporting Goods complies with all state paid leave requirements
• Generous suite of benefits