[Hiring] Retail Experience Marketing Manager @Hat World

Role Description

The Retail Experience Marketing Manager (DSG) is responsible for leading the visual merchandising strategy and execution for the DICK’S Sporting Goods business while supporting broader retail experience initiatives. This role translates brand, product, and seasonal priorities into compelling in-store experiences that strengthen Lids visibility, elevate the consumer journey, and support sales performance.

• Lead the visual merchandising strategy, planning, and day-to-day execution for Lids within DICK’S Sporting Goods locations.
• Own the development of visual standards, merchandising guidelines, signage direction, fixture concepts, and store-level execution tools.
• Partner with DSG stakeholders and internal teams to align visual merchandising priorities.
• Collaborate cross-functionally with Go-To-Market, creative, merchandising, planning, operations, store design, procurement, and account teams.
• Translate goals, consumer insights, product stories, and brand priorities into clear visual merchandising strategies.
• Lead retail experience planning for new store openings and existing shop-in-shop environments.
• Develop creative briefs and provide clear direction to internal creative teams, agencies, vendors, and production partners.
• Manage timelines, budgets, scopes, production, shipping, installation, and deliverables across multiple concurrent projects.
• Conduct store visits and execution audits, gather field feedback, and identify opportunities to improve visibility and consumer experience.
• Establish measurement plans and report on program performance using store execution, sales, traffic, and other business indicators.
• Identify scalable solutions that balance creative impact, partner requirements, operational feasibility, cost efficiency, and speed to market.
• Maintain strong knowledge of retail, visual merchandising, sports lifestyle, headwear, and competitive trends.
• Support the development and management of annual visual merchandising and retail experience budgets.

Qualifications

• Bachelor’s degree in Visual Merchandising, Marketing, Design, Retail Management, Business, or a related field.
• 5+ years of experience in visual merchandising, retail marketing, store design, or a related role.
• Proven experience developing and executing visual merchandising programs across a large retail footprint.
• Strong understanding of in-store customer journeys, product presentation, signage, fixtures, and space planning.
• Experience managing vendors, production partners, installation teams, budgets, and complex project timelines.
• Ability to translate strategic and commercial objectives into clear, actionable retail solutions.
• Strong project management, organization, communication, presentation, and stakeholder management skills.
• Ability to influence cross-functional and external partners while managing multiple priorities.
• Proficiency in Microsoft Office & PowerPoint; familiarity with Adobe Creative Suite is preferred.
• Strong attention to detail with a practical understanding of store execution and operational realities.

Requirements

• Ability to operate a computer and work with digital systems for extended periods.
• Ability to communicate verbally and visually with internal teams and stakeholders.
• Ability to work in an office or remote environment with frequent task deadlines.
• Ability to occasionally lift and/or move up to 50 pounds.
• Specific vision abilities required include close vision, distance vision, and depth perception.
• This position requires travel to DICK’S Sporting Goods locations, partner meetings, installations, and store openings, estimated at up to 20%.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Retirement plan.
• 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program.
• Paid Time Off.
• Generous employee discount and exclusive perks.
• Ongoing career development, including discounted secondary education courses.
• A collaborative, innovative, and team-oriented work environment.
• Early Wage Access options.
• Bonus eligibility depending on position level.