[Hiring] Regional Marketing Manager @Workiva Inc.

Role Description

As the Regional Marketing Manager, DACH, you will serve as the Integrated Marketing specialist for Germany, Austria, and Switzerland to drive brand awareness, pipeline generation, and customer engagement across the region. Reporting directly to the Senior Director of Regional Marketing South, you will integrate global Go-To-Market (GTM) frameworks with local market dynamics and buyer mindsets to maximize impact across DACH. In this role, you will operationalize the distinct needs of DACH customer segments, partnering closely with Sales teams and campaign managers to accelerate pipeline growth for the business.

What You'll Do

• Operationalize Regional GTM: Tailor campaign specifications, execution plans, and channel mix to operationalize the DACH GTM strategy set by regional leadership.
• Cross-Functional Collaboration: Collaborate closely with Demand Generation and Digital Media teams to plan and execute high-impact multi-channel campaigns.
• Sales Alignment: Partner directly with DACH Sales to build targeted account strategies and execute marketing plans that deliver pipeline and revenue goals.
• Field Execution & Events: Execute field marketing programs, regional events, and partnerships to drive pipeline progression and customer engagement across Germany, Austria, and Switzerland.
• Ecosystem & Community Engagement: Engage with DACH B2B industry associations, professional networks, and executive communities to build regional mindshare.
• Voice of the Customer: Gather ongoing feedback from local customers, sales managers, and partners to continuously refine our DACH messaging framework.
• Performance & Market Insights: Monitor regional market dynamics, industry trends, and campaign metrics to optimize performance and guide marketing decisions.
• Brand Alignment: Ensure all DACH marketing initiatives align with company brand standards and overall strategy.

Qualifications

• Bachelor’s degree in marketing or equivalent practical experience.
• 4+ years of B2B marketing experience, with a primary focus on demand generation, field, or regional marketing within the DACH region.
• Fluency in both German and English.

Requirements

• Experience delivering B2B SaaS integrated marketing campaigns and lead generation plans.
• Proven track record of close collaboration with cross-functional teams.
• Strong communication and cross-functional project management skills.
• Proficiency in marketing automation platforms and CRM systems (e.g., Salesforce).
• Strong analytical mindset with a data-driven approach.

Travel & Working Conditions

• Up to 25% travel for internal and customer events.
• Reliable internet access for any period of time.

Benefits

• Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations.
• Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on.
• At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on.
• The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny.