Role Description
As Regional Marketing Manager, you will support newly acquired communities needing a dedicated resource to determine positioning and advertising for the property as we renovate. This role goes furtherโdeveloping custom strategies that position each asset competitively in its market.
-
Analyze market conditions, identify opportunities, and execute targeted digital and offline campaigns that drive qualified traffic and leasing performance.
-
Drive leasing success through creative campaigns, data-informed decisions, and a direct impact on property performance.
-
This role is remote-friendly, with regular national travel to newly acquired and focus communities to conduct on-site assessments and develop market-specific strategies.
Qualifications
-
5+ years of experience in multifamily/real estate marketing.
-
Intermediate experience in Entrata, Microsoft (Outlook, Word, PowerPoint, and Excel), Canva, and social media (Instagram, Facebook, TikTok).
-
Proficient in Google Suite (Analytics, Ads, Search Console, Tag Manager, and Business Profile), Meta Ads Manager, and EliseAI.
-
Proficient in Adobe Suite (InDesign, Illustrator, Lightroom, and Photoshop) and video editing in a software of choice (Adobe XD, CapCut, etc.) preferred.
Requirements
-
This position will require approximately 30% travel nationally, along with availability for nights, weekends, and holidays as needed.
-
Active participation in team functions and regional or company activities is expected.
Benefits
-
Medical, Dental & Vision: Company-paid individual PPO-HSA plan (with $1,200 annual employer contribution); HMO options for California residents. Dental and vision premiums are fully covered for employees; coverage for dependents is available at an additional cost.
-
Retirement Plans (401K): The company matches 1/3 of the employee's contribution up to 2% of the salary.
-
Life & Disability Insurance: Up to $100,000 of life insurance and AD&D coverage, plus short- and long-term disability insurance. Supplemental life for the employee, spouse, and children available.
-
Time Off: 11 paid holidays, 2โ4 weeks of vacation based on years of service, and sick leave provided in compliance with state and local requirements.
-
Referral Bonuses: $1,000 for eligible employee referrals.
-
Volunteer Time Off: Up to 16 hours annually (8 for personal volunteer activities, 8 for company-sponsored events).
-
Perks: Professional development, tuition reimbursement, employee discounts, and more.