[Hiring] Regional Marketing Manager @Peregrine Hospitality

Role Description

This role involves optimizing brand systems and driving revenue strategies within the hospitality marketing sector.

• Act as the primary resource for all branded marketing systems (e.g., Marriott Global Source, Hilton Lobby, IHG Concerto, etc.)
• Conduct thorough, recurring audits of Brand.com and Third-Party (OTA) channels to ensure content accuracy, SEO health, and conversion optimization
• Identify and activate high-value merchandising opportunities within each brand’s ecosystem to maximize property visibility
• Audit and manage the lifecycle of photography and visual assets, ensuring all properties meet or exceed brand-specific standards
• Support the paid media strategy for your portfolio, ensuring ad spend is optimized across direct channels and OTAs to drive optimal revenue and ROAS
• Partner with Sales and Revenue Management counterparts to align marketing tactics with occupancy gaps and RevPAR targets
• Use data-driven insights to identify underperforming channels and implement recovery strategies
• Work in lockstep with corporate marketing teammates to integrate portfolio-wide initiatives with property-specific needs
• Review monthly/quarterly performance reports to determine actionable opportunities to grow revenue
• Consult with GMs to develop and manage property marketing budgets, ensuring every dollar is allocated to high-impact activities

Qualifications

• Education: BS/BA in Marketing, Hospitality Management, or a related field
• Experience: Proven track record in hospitality digital marketing with a focus on Select Service brands
• Technical Proficiencies: Deep familiarity with Marriott Digital Services (MDS), Hilton’s Amplify program, or IHG’s marketing toolkits is a plus
• Travel: Ability to travel to properties within the region as needed

Requirements

• Brand Veteran: 3–5 years of Field Marketing or Digital Marketing experience specifically within the Marriott, Hilton, IHG, Hyatt, or Wyndham ecosystems
• Technical Specialist: Understanding of how brand tools influence algorithms and comfortable navigating the backends of various brand systems
• Analytical Thinker: Ability to investigate the "why" behind reporting numbers
• Communicator: Master at "translating" marketing data; able to explain ROAS to a General Manager and brand compliance to a corporate stakeholder with clarity

Benefits

• Starting base salary from $85,000.00 - $95,000.00 annually plus additional incentives
• Performance bonus and discretionary awards
• Full range of medical, financial, and/or other benefits
• 401(k) eligibility
• Various paid time off benefits, such as vacation, sick time, and parental leave