[Hiring] Public Relations Associate Manager @Sazerac Company

Role Description

Want to help create the next headline or cultural moment around some of the most recognizable brands in spirits? Sazerac is looking for a Public Relations and Earned Media Associate Manager to help drive earned-media programs across various brands including:

• Fireball Cinnamon Whisky
• BuzzBallz
• SVEDKA Vodka
• Buffalo Trace Bourbon
• Wheatley Vodka
• Parrot Bay Rum
• And many more!

We're looking for someone who has developed strong fundamentals in media relations, writing and campaign execution, and is ready to bring those skills to a fast-moving portfolio of consumer brands. Agency experience is a significant plus, particularly if you've supported national CPG, food & beverage, lifestyle, hospitality or similarly high-profile brands. We are ideally targeting candidates located in eastern or central time zones. Writing or campaign examples are encouraged where available.

What You’ll Do:

• Drive earned media: Develop compelling story angles, proactively pitch media, build relationships with relevant reporters and coordinate interviews, product requests, media visits and other earned opportunities.
• Connect our brands to culture: Stay tapped into current events and consumer trends to identify timely opportunities and bring creative, news-generating ideas that authentically connect our brands to cultural conversations.
• Write compelling communications: Create clear, engaging media pitches, press releases, talking points and external communications, adapting the story for different brands, audiences and media outlets.
• Execute national PR campaigns: Help bring PR programs from ideation through execution and measurement, collaborating across Brand Marketing, Social, Creative and agency partners while managing multiple brands, priorities and deadlines.

Qualifications

• Required: Bachelor's degree
• 3-5 years relevant experience
• Proven media relations experience, including pitching media, securing earned coverage, and supporting creative, newsworthy consumer campaigns.
• Strong writing and communications skills, with experience developing media pitches, press releases, and external communications for consumer-facing brands.
• Experience managing national or multi-market PR programs, balancing multiple campaigns, stakeholders, and deadlines while clearly demonstrating individual impact and results.

• Preferred: PR agency experience
• Beverage alcohol or CPG experience
• Experience using Muck Rack, Meltwater or comparable media-relations platforms
• Experience working across multiple brands simultaneously
• Event, experiential, or brand-activation PR experience

Benefits

• Comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more.
• Annual salary range for this role is $68,000 - $100,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

Company Description

Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

What’s Next:

After you apply, a recruiter will review your application and reach out to qualified candidates. Selected candidates will follow our interview process, which may include a phone screen, hiring manager interview, and panel interviews with business leaders. There may be additional steps or assessments throughout the process dependent on the position. Applicants who are not selected to move through the process, at any stage, will be notified via email.