Role Description
We are looking for an experienced Program Manager, Partner Communications & Marketing Operations to join our team and support a global enterprise partner marketing organization. This role will sit at the intersection of partner communications, marketing operations, program management, and partner experience. The ideal candidate is an organized, detail-oriented marketer who can manage multiple communication channels and programs, coordinate across cross-functional teams, and ensure partners and internal stakeholders have the information, training, and support they need.
This person should be equally comfortable managing a communications calendar, coordinating an email campaign, reviewing social content, building a training plan, managing stakeholder requests, and helping improve the processes behind a large-scale partner marketing program.
Responsibilities
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Partner Communications & Content Program Management
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Manage the end-to-end execution of recurring partner communications, including:
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Monthly global and regional partner newsletters
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Persona-specific newsletters for sales, technical, and other partner audiences
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Ad hoc and one-time communications to partner contact databases
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Manage communications calendars, timelines, stakeholder reviews, approvals, and deployment.
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Coordinate content development with internal subject matter experts, creative teams, copywriters, and other stakeholders.
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Draft, edit, proofread, and QA communications to ensure clarity, accuracy, consistency, and alignment with brand standards.
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Manage audience segmentation and distribution requirements for partner communications.
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Support the development of go-to-market materials, presentations, training assets, partner communications, and other marketing collateral.
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Ensure all communications and deliverables meet company brand guidelines and quality standards.
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Social Media Support
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Coordinate regular content for partner-facing social channels, primarily LinkedIn and other relevant social platforms.
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Draft, review, test, and coordinate approval of social content.
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Maintain social publishing calendars and ensure content is delivered on schedule.
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Partner with stakeholders to identify opportunities to improve engagement and optimize content performance.
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Support reporting and recommendations based on social engagement and campaign performance.
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Email Marketing & Campaign Operations
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Set up, QA, proof, and coordinate deployment of email campaigns ranging from simple communications to more advanced campaigns.
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Support audience definition, segmentation, content development, testing, approvals, and campaign deployment.
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Troubleshoot campaign issues and coordinate with marketing technology or operations teams as needed.
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Perform light HTML/CSS editing when necessary.
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Experience with Marketo or similar marketing automation platforms is a plus.
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Partner Incentive Communications & Experience
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Own program management and communications supporting partner marketing funds and incentive programs.
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Coordinate communications related to program launches, application cycles, program changes, deadlines, approvals, payments, and other partner milestones.
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Translate complex program information into clear, actionable communications for partners and internal teams.
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Serve as a key point of contact for day-to-day communications and operational requests.
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Manage cross-functional relationships with internal stakeholders, systems teams, operations teams, agencies, and other partners.
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Help identify communication or experience gaps and coordinate solutions across teams.
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Partner Support & Enablement
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Develop and execute training and enablement plans for internal teams and external partners.
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Coordinate speakers, content, materials, scheduling, and logistics for program training.
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Create and maintain presentations, reference materials, FAQs, knowledge-base content, and other enablement assets.
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Serve as a partner marketing incentive support resource for partner questions, requests, and tickets.
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Manage escalations and drive issues toward timely resolution.
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Identify recurring partner questions or challenges and work with cross-functional teams to develop scalable solutions.
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Train and enable additional support teams as new programs launch or existing programs change.
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Process & Operations Management
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Support the design, documentation, and optimization of partner program processes, including:
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Application cycles
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Approval workflows
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Program update processes
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Payout and incentive workflows
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Escalation paths
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Stakeholder handoffs
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Track SLAs, dependencies, deliverables, and handoffs across cross-functional teams.
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Identify operational gaps, recommend improvements, and help implement scalable solutions.
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Support the development and maintenance of partner-support knowledge bases and process documentation.
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Assist with configuration and ongoing maintenance of incentive or partner program tools and administrative portals.
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Partner with systems and incentive operations teams to troubleshoot issues and resolve operational gaps.
Qualifications
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Bachelorβs degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
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4+ years of marketing program management, project management, communications, or marketing operations experience.
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Demonstrated experience managing multiple projects, deadlines, stakeholders, and deliverables simultaneously.
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Strong written communication, copywriting, editing, and proofreading skills.
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Experience managing email marketing campaigns, newsletters, or other recurring communications programs.
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Experience coordinating marketing content through review, approval, QA, and deployment.
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Strong attention to detail and ability to maintain quality across high-volume communications and operational programs.
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Experience working cross-functionally with marketing, operations, creative, technical, and business stakeholders.
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Strong client-facing and stakeholder-management skills, ideally within a large enterprise environment.
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Ability to take complex information and turn it into clear, actionable communications.
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Comfortable operating in environments where programs, processes, and priorities continue to evolve.
Preferred Qualifications
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Experience supporting partner, channel, ecosystem, or B2B marketing programs.
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Experience with partner incentives, marketing development funds, co-marketing, or similar partner programs.
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Experience with Marketo or another marketing automation platform.
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Basic knowledge of HTML/CSS for email troubleshooting or editing.
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Experience with social content development and publishing, particularly LinkedIn.
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Experience creating training materials, presentations, FAQs, process documentation, and knowledge-base content.
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Experience working within complex global or enterprise organizations.
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Familiarity with marketing operations, CRM, ticketing, or partner-management platforms.
Who Thrives With Us
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People who want to learn and are self-motivated in learning from their projects.
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People who enjoy working on really hard problems.
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People who are comfortable having too much to do rather than too little.
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People who like creating something from nothing. We are growing quickly, and there is still a lot to build.
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People who know how to build and maintain strong relationships with coworkers, clients, and partners.
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People who enjoy making other people successful and understand that their success matters just as much as their own.
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People who can bring structure to ambiguity and keep complicated programs moving.
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People who are comfortable asking questions, identifying gaps, and finding solutions.
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People who leave their ego at home and genuinely enjoy working with other brilliant people.