[Hiring] Product Marketing Manager - Growth & Adoption @Nordhealth

Role Description

We’re looking for a Product Marketing Manager for our Therapy Unit to drive product adoption across our markets (Norway, Finland, Denmark)! This role sits at the intersection of Product, Marketing, and Revenue Growth, with a clear mandate: make adoption the path of least resistance. That means deeply understanding how clinics and practitioners evaluate, buy, onboard, and expand, and shaping the levers that influence those decisions.

• Own product adoption across markets and segments, with a focus on driving new customer growth, expansion, and retention.
• Shape pricing, packaging, and bundling strategy to reduce friction to value and create clear upgrade paths across products and customer segments.
• Define and refine positioning and value propositions that resonate with different ICPs and markets.
• Translate customer and market insight into action using win/loss data, product usage, and research to continuously improve how we go to market.
• Partner closely with regional teams (Sales, CS, Marketing) to understand local dynamics (willingness-to-pay, competition, regulation) and ensure our approach lands in-market.
• Lead GTM initiatives: from product launches to pricing changes, including messaging, enablement, and rollout.
• Work cross-functionally with Product and Finance on monetisation frameworks, segmentation, and growth opportunities.
• Track performance and iterate fast: measuring impact across activation, adoption, expansion, and churn.

Qualifications

• About 5+ years in Product Marketing or Growth roles, with experience driving adoption and expansion.
• A track record of influencing growth through multiple levers — pricing, positioning, GTM, product-led initiatives.
• Experience in competitive B2B environments (e.g. fintech, payments, SaaS) where differentiation is hard-won.
• Hands-on experience across multiple European markets: you understand the nuance across countries and segments.
• Strong analytical mindset: comfortable working with data, building business cases, and connecting insight to action.
• Ability to influence cross-functional stakeholders (Product, Sales, Finance, regional teams) without formal authority.
• Being a clear and structured communicator: able to simplify complexity and align teams around a direction.

Requirements

• Experience in healthcare, vertical SaaS, or regulated industries (nice to have).
• Familiarity with pricing strategy, packaging, or monetisation models (nice to have).
• Experience with self-serve / PLG motions and lifecycle-driven growth (nice to have).
• Exposure to pricing research methodologies or experimentation frameworks (nice to have).

Benefits

• The chance to work in a meaningful industry and in a fast-growing, global company on a path to changing digital healthcare.
• Competitive compensation and benefits.
• Learning and professional growth opportunities.
• The tools you need, and enjoy using.
• Frequent company events and talented colleagues from around the world.