[Hiring] Product Marketing Manager @Sculpted by Aimee

Role Description

Working at the intersection of Product Development, Brand and Marketing, this role will translate product into compelling, differentiated consumer propositions, owning messaging hierarchies and copywriting across product communications.

• Bring a strong consumer and commercial lens to NPD, assessing portfolio fit, category opportunities and cannibalisation risks.
• Lead community insight and testing to ensure customer needs remain at the heart of product decisions.
• Highly collaborative and hands-on, connecting Product and Brand Marketing.
• Develop compelling product and gifting stories, ensuring consistent, customer-first communications across all touchpoints.
• Leverage AI tools where appropriate to support efficient, high-quality copy development.

Qualifications

• Strong experience in product marketing, within beauty, cosmetics or skincare.
• Demonstrated experience bringing new products from development through to market.
• Excellent copywriting and communication skills.
• Experience developing messaging hierarchies and writing or refining product-led copy.
• An understanding of how to translate consumer, community and market insight into differentiated product propositions.
• Commercially minded, with a strong understanding of how product decisions impact the wider portfolio.
• Highly organised and able to manage multiple launches, priorities and deadlines simultaneously.
• Confident working with senior stakeholders and influencing cross-functional decision-making.
• Excellent attention to detail, particularly across claims, packaging and product communications.
• Proactive, pragmatic and comfortable operating in a fast-moving environment.
• Comfortable using AI-enabled tools to support copy development, ideation and workflow efficiency.

Requirements

• Partner closely with Product Development and Innovation from concept through to launch.
• Evaluate NPD portfolio fit, including product role differentiation and pricing.
• Support product naming, shade naming, claims development and product storytelling.
• Develop compelling gifting stories that support key commercial moments.
• Own the messaging hierarchy for each product and launch.
• Create processes that improve the quality and speed of product marketing decisions.
• Build a consistent consumer validation process across concept, proposition, claims, naming and packaging.
• Monitor competitor activity, category trends and emerging consumer needs.
• Lead community testing and insight groups to gather feedback on product concepts.
• Translate qualitative and quantitative consumer feedback into actionable recommendations.
• Lead Product Overview presentations that clearly communicate product propositions.
• Build strong working relationships across various departments.
• Manage product marketing timelines and dependencies.
• Support sustainable business practices.
• Foster a diverse, inclusive, and ethical workplace.
• Uphold integrity, transparency, and accountability in all business practices.

Benefits

• Opportunity to work in a fast-growing beauty brand.
• Collaborative and innovative work environment.
• Access to cutting-edge tools and resources.
• Potential for career growth and development.

Company Description

Sculpted by Aimee is an Irish-born beauty brand with a global vision, founded in late 2016 by Aimee Connolly. The brand aims to create products that simplify beauty routines without compromising results.

• Commitment to empowering beauty enthusiasts with multitasking, user-friendly products.
• Achieved cult status, surpassing established beauty conglomerates.
• Expanded presence across key retailers and e-commerce platforms serving customers in 68 countries.
• Product portfolio includes over 140 makeup, skincare, and body products.
• Proudly certified by Leaping Bunny and recognized with 40+ industry awards.