[Hiring] Product Marketing Manager @All Cares

Role Description

We're looking for a Product Marketing Manager who will take ownership of product positioning, go-to-market strategies, and product launches, helping us communicate our value, strengthen our competitive position, and drive product adoption and growth.

What You'll Do

• Product Positioning & Messaging: Develop clear product positioning, define target audiences and buyer personas, and create compelling value propositions that differentiate Scaleo in the market.
• Go-to-Market Strategy & Product Launches: Plan and execute GTM strategies for new products, features, and updates, driving market awareness, customer engagement, and adoption.
• Sales & Customer Success Enablement: Equip Sales and Customer Success teams with effective marketing materials, including pitch decks, competitive battlecards, demo guides, product presentations, and ROI tools.
• Market & Competitive Intelligence: Research competitors, monitor market trends, analyze customer insights and win/loss data, and translate findings into actionable recommendations.
• Content Strategy & Thought Leadership: Develop expert-level content that demonstrates product value, addresses customer challenges, and supports demand generation and customer education.
• Product Adoption & Growth: Collaborate with Product, Sales, Customer Success, and Growth teams to increase feature adoption, customer retention, and expansion opportunities.
• Cross-functional Collaboration: Work closely with internal stakeholders to ensure consistent messaging, effective product communication, and alignment between product development and commercial goals.

Qualifications

• Proven experience in Product Marketing within an established B2B SaaS or IT product company.
• Experience working as part of a structured product marketing or marketing team in a mature B2B product environment.
• Hands-on experience developing product positioning, messaging, value propositions, and buyer personas.
• Proven ability to create and execute go-to-market strategies and product or feature launches.
• Experience conducting competitive research, market analysis, and translating insights into product marketing strategies.
• Hands-on experience developing sales enablement materials, including battlecards, pitch decks, product presentations, and demo materials.
• Strong experience in content strategy, including creating or leading the development of expert-level content for technical or business audiences.
• Ability to communicate complex product capabilities clearly and translate technical features into compelling business benefits.
• Strong analytical, communication, and cross-functional collaboration skills.
• A proactive, results-oriented mindset with a high level of ownership and accountability.

Requirements

• Experience in Affiliate Marketing, AdTech, or iGaming, particularly with:
  • Affiliate marketing platforms, affiliate tracking software, or partner management solutions.
  • AdTech platforms and advertising technology products.
  • iGaming operators in Marketing, Affiliate Manager, or Advertiser Manager roles.
  • iGaming platform providers in Marketing, Account Management, Partnerships, or Sales roles.
• Experience developing go-to-market strategies for technical B2B products or complex SaaS platforms.
• Experience using customer research, win/loss analysis, and product usage insights to improve positioning and messaging.
• Experience measuring the impact of product marketing initiatives on adoption, engagement, pipeline, and revenue.
• Familiarity with product-led growth strategies and SaaS business models.

Benefits

• Product-driven environment: Join an ambitious team building a globally recognized SaaS platform.
• Competitive compensation: Regular annual salary reviews.
• Paid time off: Flexible paid vacation and sick leave.
• Professional development: Company-funded learning and development opportunities.
• Collaborative team culture: Work alongside experienced professionals in a supportive, results-oriented environment.
• Team events: Opportunities to connect, collaborate, and celebrate achievements together.