[Hiring] Product Marketing Manager @Fortra

Role Description

We are seeking a strategic and collaborative Product Marketing Manager to join our Marketing team. In this role, you will drive the growth of our cybersecurity product line by leading high-impact product marketing initiatives. You will focus on:

• Sales enablement
• Competitive intelligence
• Analyst relations
• Product launches
• Content marketing

You will work closely with cross-functional teams across Marketing, Sales, and Product Management to position our solutions effectively and support go-to-market success. Your expertise will be instrumental in shaping product messaging and fueling continued growth.

What You'll Do

• Enable sales and marketing with messaging that resonates with target personas and clearly communicates differentiated product value
• Ongoing monitoring and analysis of industry trends and competitive landscape
• Support demand generation with content ideas to engage target audiences
• Support the sales team with materials, tools, presentations, and direct assistance
• Own competitive intelligence for our cloud security solutions, and create internal and external materials to help support the sales organization
• Serve as the marketing SME for Fortra’s cloud security products, recently acquired from Lookout
• Contribute to marketing, product, and sales go-to-market strategy
• Continuously refine and improve business analysis processes to enhance efficiency and outcomes

Key Competencies

• Innovation: Generates creative, solution-focused ideas that drive improvement and add value. Challenges conventional thinking, learns from setbacks, and delivers enhanced outcomes.
• Accountability: Takes full ownership to deliver assigned tasks, goals, and outcomes. Delivers high-quality work on time, with clear expectations and proactive communication.
• Service Excellence: Anticipates and responds to customer needs with professionalism, ensuring a positive and solutions-oriented experience. Collaborates across teams, applying feedback to continuously improve service quality and satisfaction.
• Teamwork: Works collaboratively with team members to achieve shared goals and support team success. Values diverse perspectives and fosters an inclusive, respectful, and collaborative team culture.

Qualifications

• Three years of experience with B2B cybersecurity preferred
• Three years of B2B product marketing, product management, technical sales or support experience required
• Bachelor’s degree in business, computer engineering, cybersecurity, or related field
• Well-organized with strong time management skills
• Excellent oral, written, and presentation skills
• Collaborative mindset, comfortable working cross-functionally
• Resourceful problem-solver to execute against strategy and drive business
• Self-starter that thrives in dynamic, fast-paced environments
• Eager to impact organizational success and growth
• Strong problem-solving and analytical skills, with a keen attention to detail
• This position requires proficiency in English to interact, support and/or provide services to non-French speaking customers, employees and/or partners inside and/or outside the province of Quebec

Requirements

• We are an equal opportunity employer and encourage applications from candidates of all backgrounds
• We do not require “Canadian work experience”; all relevant experience will be considered
• This posting is for an existing position

Compensation

• Expected Compensation: C$80,000 - C$100,000

Benefits

• Competitive benefits and salaries
• Personal and professional development opportunities
• Flexibility
• Much more!