[Hiring] Product Marketing Manager @Smart Communications

Role Description

The Product Marketing Manager leads go-to-market strategy and market positioning for Conversation Cloud portfolio solutions across regulated industries. You'll own product positioning, competitive differentiation, and market penetration while serving as the voice of the market to internal and external stakeholders.

In this role, you'll develop deep expertise in how regulated industries are modernizing customer engagement in the AI era. You'll craft compelling narratives for technical and business buyers, drive sales enablement that generates revenue, and establish our portfolio as the category leader in finance, insurance, healthcare, and government.

Responsibilities

• Product Positioning & Messaging:
  • Develop and maintain comprehensive positioning and messaging frameworks for one or more of the Smart Communications offerings.
  • Own Ideal Customer Profiles (ICPs) for finance, insurance, healthcare, and government sectors, ensuring alignment with market needs and regulatory requirements.
  • Craft compelling value propositions that address specific pain points and compliance challenges within each vertical.
  • Translate technical capabilities into business benefits that resonate with C-suite, IT, compliance, and operational stakeholders.
  • Support white label efforts for partners and resellers as this revenue channel grows.
• Competitive Intelligence & Market Analysis:
  • Conduct ongoing competitive analysis to understand market dynamics, competitor positioning, and emerging threats.
  • Maintain competitive battle cards and positioning documents that enable sales teams to win against key competitors.
  • Monitor industry trends, regulatory changes, and technology shifts that impact the archiving and compliance landscape.
  • Provide strategic recommendations to product management based on market insights and competitive gaps.
• Go-to-Market Strategy & Execution:
  • Develop and execute go-to-market plans for new features including AI-based capabilities, releases, and market expansions, driving awareness, adoption, and revenue.
  • Create launch plans that coordinate across product, sales, marketing, and partner teams.
  • Define target segments and account criteria to optimize sales focus and resource allocation.
  • Establish success metrics and KPIs to measure the effectiveness of marketing programs and initiatives.
• Sales & Partner Enablement:
  • Collaborate with sales and presales teams to develop compelling pitch decks, demo scripts, and sales plays.
  • Create comprehensive sales enablement materials including one-pagers, solution briefs, ROI calculators, and objection handlers.
  • Conduct regular training sessions to ensure sales teams are equipped with current messaging, competitive intelligence, and industry insights.
  • Work with the partner team to develop co-marketing materials and enablement resources for channel partners.
  • Participate in key sales opportunities to provide subject matter expertise and strategic guidance.
• Content Development & Thought Leadership:
  • Develop high-impact content including whitepapers, case studies, blog posts, webinars, and solution guides.
  • Collaborate with customers to create compelling success stories and testimonials.
  • Work with industry analysts (Gartner, Forrester, etc.) to ensure accurate representation and favorable positioning.
  • Contribute to industry publications and speaking opportunities to establish thought leadership.
• Cross-Functional Collaboration:
  • Partner with product management to influence roadmap priorities based on market feedback and competitive intelligence.
  • Collaborate with demand generation to develop targeted campaigns that drive pipeline and revenue.
  • Work with corporate marketing to ensure brand consistency and message alignment.
  • Coordinate with customer success to gather insights, develop retention strategies, and identify expansion opportunities.
  • Integrate closely with other product marketers to ensure cohesive portfolio messaging and identify cross-sell opportunities.
• Customer & Market Engagement:
  • Conduct customer interviews and advisory board sessions to gather insights and validate positioning.
  • Engage with prospects throughout the sales cycle to understand buying criteria and decision processes.
  • Attend industry conferences and events to build relationships and gather market intelligence.
  • Develop and maintain relationships with industry analysts to influence market perception.

Qualifications

• 2-5+ years of experience in product or industry marketing with a technology-related organization, preferably in B2B SaaS.
• Experience marketing enterprise software in regulated industries including Financial Services, Insurance, Healthcare, Government, Telco, and Public Sector.
• Understanding of organizational needs and workflows around state, federal, or regulatory governance.
• Track record of successful collaboration with sales teams and measurable impact on revenue.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Collaborative approach with the ability to influence without authority across multiple teams.
• An exceptional storyteller and able to convert complex technical information into value propositions that resonate with our target audiences.
• Exceptional and demonstrable writing, presentation, and public-speaking skills.
• Excellent project management, critical thinking, and organizational skills with the ability to work across a distributed, global company in order to meet obligations.
• Proficiency in digital and content marketing campaign design and buyer journeys; understanding of digital marketing ecosystem.
• A strong sense of ownership, leadership, and a determination to succeed.
• Bachelor's degree (required) or higher.

Requirements

• Experience marketing or familiarity with Archiving / Retrieval Software, Records Management, Customer Communications Management.
• Working understanding of regulatory frameworks (SEC, FINRA, HIPAA, GDPR, etc.) is a plus.

Benefits

• Extensive health insurance.
• Income protection.
• Life assurance.
• Subsidised gym membership.
• Leisure travel insurance.
• Pension contribution.
• 25 days' holiday allowance plus an additional day off for your birthday.
• Comfortable, flexible office environment stocked with free beverages and fresh fruit.
• Remote role with some domestic/international travel <15%, and occasional visits to the office as required.