[Hiring] Product Marketing Manager @Transformco

Role Description

The Product Marketing Manager is responsible for product content, creative direction, customer reviews, live events, and kenmore.com content integrity across the Kenmore and DieHard portfolio. The role writes product feature copy and messaging, directs photography and Computer-Generated Imagery (CGI)/video production, and coordinates with internal product managers, licensees, and Original Equipment Manufacturer (OEM) partners to source product images, specifications, and launch materials.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field
• 5+ years of product content, copywriting, brand content, or digital merchandising experience in consumer durables, appliances, consumer electronics, or related categories
• Strong product copywriting skills, ability to translate feature specifications into compelling, benefit-driven consumer-facing copy
• Proven experience directing photography, Computer-Generated Imagery (CGI), and video production for product content at scale
• Experience coordinating with Original Equipment Manufacturer (OEM) partners, licensees, or external vendors to source product images, specifications, and launch materials
• Experience planning and executing live events or trade shows with a product or content focus
• Working knowledge of customer review platforms (Amazon, retail.com) and review response/moderation best practices
• Hands-on experience with content management systems, Google Analytics 4 (GA4), Tableau, and product detail page (PDP) optimization
• Strong project management and organizational skills; ability to manage concurrent content production across multiple categories
• Excellent written and verbal communication skills; comfortable presenting to product, marketing, licensee, and partner audiences

Requirements

• Bachelor's Degree
• 5-10 years of related experience
• Up to 25% travel
• 18 years of age or older

Preferred Skills

• Bachelor of Business Administration (BBA)
• Experience in major appliances (laundry, refrigeration, cooking, dish), automotive batteries, tools, or home improvement
• Familiarity with Computer-Generated Imagery (CGI), 3D rendering, or motion production workflows
• Experience working within a licensee-driven or matrix brand model
• Familiarity with agile, sprint-based, or stage-gate product development processes
• Experience with major industry trade shows such as Consumer Electronics Show (CES), Kitchen & Bath Industry Show (KBIS), International Builders Show, or Specialty Equipment Market Association (SEMA)
• Passion for consumer durables, digital retail innovation, and the intersection of brand and commerce

Company Description