[Hiring] Product Marketing Manager @Givelify

Role Description

We are looking for a Product Marketing Manager to help our rapidly growing, award-winning organization bring world-class product marketing to our giving communities, making it easier for them to understand how Givelify’s products can help them achieve their goals and do more good.

• Shape Givelify’s positioning, messaging, and go-to-market strategies for products and customer segments.
• Use customer and market research, competitive intelligence, industry best practices, and company data to translate donor and Giving Partner needs into product narratives, launch strategies, and marketing and enablement materials.
• Collaborate with multiple cross-functional teams from Product to Customer to drive strong launches, adoptions, and growth.
• Success will be measured through KPIs, including product usage, NPS, and percentage of consistent givers.

Qualifications

• 3+ years of relevant, demonstrable experience in product marketing.
• 5+ years of total experience in marketing and/or strategy.
• MBA or MS in marketing or business.
• Experience working in Consumer-Packaged Goods, Consumer Technology, and/or 2-sided Marketplace.
• Strong experience in product marketing fundamentals, including consumer insights and market research, product positioning & messaging development, and GTM strategy building & execution.
• Certification(s) in product or customer marketing a plus.
• Experience in hypothesis-based test-and-learn growth approach a plus.
• Experience in lifecycle marketing a plus.

Requirements

• Build a strong understanding of donors, Giving Partners, nonprofits, places of worship, and the teams who support them.
• Turn customer, market, competitive, and company data into clear recommendations that improve messaging, launch strategy, adoption, and growth.
• Partner with Product, Marketing, Customer Success & Experiences, Strategic Partnerships, and Data Science & Insights to refine strategies and execute successful launches.
• Manage launch workstreams, timelines, dependencies, approvals, and stakeholder communication to keep initiatives moving forward.
• Ensure every initiative’s plan, results, and learnings are clearly communicated, documented, and discoverable for future use.
• Use performance data, audience feedback, and launch learnings to improve future campaigns, customer communications, and enablement materials.

Benefits

• Competitive pay.
• Full benefits to help care for you today and in the future.
• Amazing perks, including flexible PTO.
• Opportunity to put passion and purpose front and center.