Role Description
The Product Marketing Manager at Seesaw will actively engage with our marketing and sales teams globally, fostering collaboration on strategic initiatives and playing a key role in developing comprehensive marketing plans.
We are looking for a strategic, high-impact Senior Product Marketing Manager to serve as the connective tissue between our Product, Sales, and Customer Success teams. You won't just be "launching features"; you will be the architect of our Go-To-Market (GTM) strategy as we expand Seesawโs footprint in the US, UK, Australia, the Middle East and North Africa, and Latin America markets, or new functional areas and product categories.
This is a pivotal role for a "full-stack" marketer who thrives on ambiguity, loves deep-diving into educator personas, and can translate complex technical roadmaps into compelling narratives that drive adoption and revenue.
Your Responsibilities
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GTM Ownership:
Lead the end-to-end GTM strategy for new product functions and categories. Define the market opportunity, naming, positioning, and pricing for Seesawโs next generation of tools.
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Marketing Campaigns:
Develop campaign messaging for our core Seesaw platform as well as curriculum products such as Early Literacy, English Language Development, I Read Arabic, I Start Arabic, and more.
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The Bridge-Builder:
Act as the primary liaison between Product (to influence the roadmap based on market feedback), Sales (to provide the talk tracks and collateral needed to win), and Customer Success (to ensure long-term adoption and expansion).
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Persona & Market Intelligence:
Become the resident expert on Seesaw messaging for the elementary education landscape in our core global markets. Conduct competitive analysis and user research to identify gaps in the market and opportunities for Seesaw to lead.
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Sales Enablement:
Develop high-impact sales toolkits, including pitch decks, case studies, battlecards, and ROI calculators that empower our field teams to speak confidently to District Leaders and Administrators.
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Narrative Excellence:
Craft clear, emotive, and benefit-driven messaging that resonates with our diverse audience of teachers, students, and families, ensuring it aligns with our mission of "joyful and connected learning."
Qualifications
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5+ years of experience in Product Marketing (EdTech or SaaS experience is a major plus).
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Ability to distill complex product features into simple, "lightbulb moment" value propositions.
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Natural project manager who can rally cross-functional teams around a shared launch goal.
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Uses qualitative feedback and quantitative data to validate hypotheses and measure the success of GTM efforts.
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Deep appreciation for the challenges facing educators and a passion for improving the lives of elementary students.
Requirements
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The annual hiring base salary for this position is $100,000 - $115,000 USD.
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This is an Exempt position.
Benefits
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Medical/Dental + Orthodontics/Vision Coverage
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401(k) Match
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Flexible Paid Time Off
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Mindfulness First Fridays
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Monthly Technology Stipend
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Home Office Setup Stipend
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Professional Development Stipend
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Paid Parental Leave
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Charitable Donation Matching
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Volunteer Days