[Hiring] Product Marketing Manager @Iterable

Role Description

As a Product Marketing Manager at Iterable, you will be the connective tissue between market opportunity, product innovation, and go-to-market strategy. You'll own specific product areas within our platform (Enterprise/Ecosystem: APIs/SDKs, Integrations, Governance, Data Infrastructure), translating customer needs into strategy and strategy into action. This role combines deep technical product knowledge with sharp business acumen to drive adoption, expansion, and competitive advantage.

Key Responsibilities

• Content & Messaging
  • Craft strategic, audience-first messaging and positioning for your product portfolio
  • Develop compelling narratives that cut through market noise, power sales conversations, and accelerate customer journeys
  • Test and validate messaging with customers and prospects to ensure resonance, clarity, and differentiation
• Launch & Go-to-Market
  • Lead product launch planning and execution from concept to market
  • Define launch tiering and coordinate cross-functional teams for maximum impact
  • Establish clear launch success metrics and analyze performance to inform future GTM strategies
• Enable Internal Teams
  • Drive launch readiness by equipping sales, CS, and partner teams with the tools, training, and messaging they need to win
  • Partner with sales engineering to develop technical narratives aligned to business outcomes
  • Support customer success with adoption messaging and expansion playbooks
  • Work with the enablement team to create objection-handling frameworks and discovery questions to support prospect conversations
• Adoption & Customer Success
  • Drive customer engagement through lifecycle programs and in-product messaging
  • Identify expansion opportunities and develop targeted cross-sell/upsell campaigns
  • Partner with customer marketing to build reference programs and case studies
• Relationships & Market Intelligence
  • Conduct customer research, market research, and competitive differentiation
  • Collaborate with product management to influence the roadmap based on market insights
  • Support analyst relations and thought leadership initiatives

Qualifications

• 3-5 years in product marketing at a B2B SaaS company, preferably with technical products
• Experience in positioning products to both technical users and business decision-makers
• Strong technical depth with the ability to learn quickly, balanced with business acumen
• Demonstrated success in driving pipeline generation and deal velocity
• Previous work experience in consumer apps and tech, or media and publishing industries is highly valued

Skills & Competencies

• Excellent written and verbal communication skills with the ability to distill complex technical concepts
• Experience with customer research methodologies and market analysis
• Strong project management skills and ability to coordinate cross-functional initiatives
• Knowledge of marketing technology landscape and customer data platforms preferred

Personal Attributes

• Customer-centric mindset with passion for solving real business problems
• Data-driven approach to decision making and campaign optimization
• Collaborative team player comfortable working with engineering, product, sales, and marketing
• Self-starter who thrives in a fast-paced, high-growth environment

Success Metrics

• Product adoption rates and feature utilization
• Pipeline generation and influence on new business
• Win rates in competitive deals
• Customer expansion and cross-sell success
• Sales enablement effectiveness (rep ramp time, message consistency)

Benefits

• Paid parental leave
• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision, & life insurance
• Balance Days (additional paid holidays)
• Fertility & Adoption Assistance
• Paid Sabbatical
• Flexible PTO
• Monthly Employee Wellness allowance
• Monthly Professional Development allowance
• Pre-tax commuter benefits
• Complete laptop workstation