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Marketing
Product Marketing Manager
@Northbeam
[Hiring] Product Marketing Manager @Northbeam
Apr 14, 2025 - Northbeam is hiring a remote Product Marketing Manager. đź’¸ Salary: unspecified. đź“ŤLocation: USA, Canada.
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Role Description
Northbeam is seeking a strategic and customer-focused Product Marketing Manager to join our rapidly growing team. You will play a pivotal role in driving product adoption and maximizing ecosystem-led growth for the world’s most advanced marketing intelligence platform.
- Enhance product adoption by analyzing usage patterns and identifying opportunities to improve the customer experience.
- Design, test and iterate on in-product experiences that engage, educate, and delight users.
- Collaborate with product, customer success and media strategy teams to ensure seamless onboarding and ongoing engagement that supports long-term retention.
- Develop product positioning that highlights how Northbeam’s platform solves critical pain points for e-commerce brands.
- Inform messaging strategies tailored to different customer personas.
- Lead go-to-market efforts for new features or product updates.
- Design campaigns that spotlight customer success stories and measurable outcomes.
- Continuously gather feedback from customers and analyze their needs.
- Act as the voice of the customer internally.
- Identify integration opportunities that enhance Northbeam’s ability to unify e-commerce business data.
- Work closely with the Partnerships and product team to support building and nurturing tech partnerships.
- Analyze key metrics such as Net Promoter Score (NPS), Product Engagement Score (PES), and retention rates to measure success.
- Use insights from analytics tools to optimize campaigns and prioritize high-impact initiatives.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 5–10 years of experience in B2B SaaS marketing roles with a focus on customer-centric strategies and ecosystem development.
- Strong understanding of SaaS metrics and experience driving product adoption through customer-focused initiatives.
- Proven ability to create impactful go-to-market strategies that resonate with target audiences in e-commerce or adjacent industries.
- Excellent communication skills with the ability to translate technical features into customer-centric benefits.
- Familiarity with e-commerce brands' challenges in marketing measurement and attribution.
Requirements
- Experience working in or building SaaS ecosystems through integrations, partnerships, or marketplaces.
- Experience with AppCues (or similar)
- Expertise in leveraging CRM tools and analytics platforms to gather insights and inform strategy.
Benefits
- Northbeam operates as a hybrid-remote company with team members across San Francisco, Los Angeles, New York, and other locations.
- We welcome anyone in the US or Canada to apply.
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| đź“Ť | Be aware of the location restriction for this remote position: USA, Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
unspecified
|
Remote
Location
USA, Canada
|
|
Job Type
unspecified
|
Posted
Apr 14, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA, Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
