[Hiring] Product Marketing Lead @Mendix

Role Description

Siemens Digital Industries Software is seeking a Product Marketing Lead, Intelligence Center X to define and drive the portfolio-level narrative, messaging architecture, and integrated go-to-market story for Intelligence Center X, Siemens' agentic enterprise system.

This highly strategic role will work across a portfolio that includes technologies such as Mendix, Graph Studio, AI Studio, domain ontologies, and other Intelligence Center X components. The successful candidate will develop a compelling "better together" story that clearly articulates how these technologies combine to help customers unlock business value through AI, data, automation, application development, and intelligent workflows.

Key Responsibilities

• Develop the Portfolio Narrative
  • Define and communicate how the Intelligence Center X portfolio enables meaningful customer and business outcomes.
  • Develop a clear and compelling "better together" story that explains the role, value, and interaction of products across the portfolio.
  • Articulate how Intelligence Center X fits within the broader Siemens Software ecosystem.
  • Establish clear, approved messaging and positioning for Intelligence Center X and its core components.
  • Define how each product contributes to the overall portfolio while ensuring messaging remains accurate, credible, and aligned with current capabilities.
• Build Messaging Architecture and Market Positioning
  • Create and maintain a scalable messaging framework that enables product teams to preserve differentiated product narratives.
  • Develop positioning, value propositions, and narrative structures that resonate with various audiences.
  • Translate sophisticated AI, application development, graph technology, ontology, machine learning, and data capabilities into clear customer benefits.
  • Ensure consistency of messaging across products, campaigns, and communications.
• Drive Cross-Functional Go-to-Market Alignment
  • Partner with Product Marketing Managers to create integrated go-to-market stories and launch strategies.
  • Collaborate with various teams to activate messaging through campaigns, web experiences, content journeys, events, and pipeline programs.
  • Establish messaging standards, governance processes, and alignment mechanisms.
  • Influence decision-making and drive alignment across diverse stakeholders.
• Support Strategic Growth Initiatives
  • Provide strategic guidance on portfolio positioning, market opportunities, and customer-facing narratives.
  • Facilitate executive-level discussions to align stakeholders around commercial priorities.
  • Continuously refine the portfolio narrative based on market trends and feedback.

Qualifications

• 12+ years of progressive experience in Product Marketing, Solutions Marketing, Portfolio Marketing, or a related strategic marketing function.
• Demonstrated success developing and executing marketing strategies across multiple products within a technology portfolio.
• Experience marketing enterprise software, AI, data platforms, application development technologies, cloud solutions, or related technical products.
• Proven track record of developing portfolio-level positioning, messaging, and go-to-market strategies.

Knowledge & Expertise

• Strong understanding of Enterprise AI, agentic workflows, AI application development, ontologies, semantic technologies, data, and knowledge graphs.
• Ability to connect technical innovation to measurable customer and business outcomes.
• Deep understanding of how complex technology portfolios are positioned, packaged, and brought to market.

Skills & Competencies

• Exceptional strategic communication, storytelling, and narrative-development skills.
• Strong executive presence and ability to influence senior stakeholders.
• Excellent writing, facilitation, presentation, and stakeholder management capabilities.
• Ability to simplify complex technical concepts for both executive and technical audiences.
• Strong collaboration skills with experience leading through influence in highly matrixed organizations.
• Proven ability to build consensus and drive alignment across multiple functions and business units.

Benefits

• Comprehensive benefits package that may include annual incentive opportunities, healthcare and wellness benefits, retirement savings plans, paid time off, and other programs designed to support employees and their families.

Salary Transparency Statement

The base salary range for this position is $124,000 - $223,100 USD annually. The salary offered to a successful candidate will be based on several factors, including relevant experience, education, skills, knowledge, geographic location, and internal equity considerations.