[Hiring] Product Marketing and Strategy Director @Bonterra

Role Description

Are you a purpose-driven leader who believes technology can be a powerful catalyst for social change? You’ve come to the right place. At Bonterra, our purpose is to power those who power social impact. To that end, we serve the people who make social good possible—the doers behind the scenes across nonprofits, public agencies, corporations, philanthropic organizations, and foundations.

As the second largest and fastest-growing social good software company in the world, Bonterra brings together leading solutions from Strategic Philanthropy, Fundraising & Engagement, and Impact Management and their respective entities. By bringing our intuitive technology and expertise together, Bonterra will enable unprecedented connectivity between social good organizations and their community of supporters and constituents. This will reshape philanthropic giving, empower digital transformation, and bring the social good sector the technology it needs to accelerate lasting social change.

You are a Product Marketing and Strategy Director who combines a passion for leveraging generative AI with a deep sense of purpose in advancing Bonterra’s mission. You embrace AI as an essential tool for accelerating research, writing, analysis, and ideation, while also playing a pivotal role in shaping Bonterra’s product positioning, packaging, and pricing strategy. You are curious about new AI capabilities, know how to apply them at scale, and are equally energized by transforming fast-moving innovation into clear, compelling stories that advance the social good sector.

What you will do:

• Define and own the voice of our products in the market—turning breakneck product innovation into clear, compelling, and value-driven narratives.
• Be the source of truth for buyer personas, market sizing, packaging, and pricing.
• Engage directly with customers to shape positioning and validate value delivery in real time.
• Partner closely with Product to influence how we position, package, and price AI capabilities, including usage-based and outcome-based models.
• This role spans both analytical rigor (market sizing, pricing strategy, survey design, COGS analysis) and creative storytelling (crafting provocative messaging, building narratives that resonate, making complexity simple).

Responsibilities:

• Craft and continually refine compelling, AI-forward product narratives that set Bonterra apart in the social good market.
• Serve as the primary researcher and owner of buyer personas through hands-on interviews, surveys, and fieldwork.
• Engage directly with users and customers to test and iterate positioning in real time, ensuring resonance with target audiences.
• Be the clear and compelling source of truth for Sales and Marketing, translating rapid innovation into crisp, accessible, and value-driven stories.

Market Definition & Strategy

• Own the definition of TAM, SAM, and ICP for Bonterra’s offerings, ensuring our strategy is grounded in rigorous analysis.
• Translate market and competitive insights into recommendations that shape roadmap priorities and go-to-market plans.

Packaging & Pricing

• Partner with Product to design and validate packaging and pricing models for AI-driven capabilities, including:
• Usage-based and outcome-based pricing
• Product-led growth motions
• Willingness-to-pay and Van Westendorp surveys
• COGS-driven profitability analysis
• Lead cross-functional pricing and packaging reviews to ensure alignment with customer value and business objectives.

Customer & Market Engagement

• Build direct relationships with customers and users, ensuring their voice drives how we position and deliver innovation.
• Rapidly test, learn, and adapt messaging and go-to-market approaches based on feedback loops.
• Represent Bonterra externally as a thought leader on AI’s role in social good.

Qualifications

• An AI-native marketer – Generative AI tools are second nature to you.
• A storyteller and strategist – You can distil complex innovation into clear, differentiated, value-based messaging.
• An analytical thinker – You’re fluent in market research, pricing strategy, survey design, and data-driven insights.
• A simplifier – You thrive on making complexity accessible and compelling.
• A visionary – You see the distinct, future-oriented value of a product and champion it with courage.

Requirements

• Experience in product marketing and strategy, particularly in AI-driven environments.
• Strong analytical skills and experience with market research and pricing strategies.
• Ability to craft compelling narratives and messaging for diverse audiences.
• Experience in customer engagement and relationship building.

Benefits

• Comprehensive benefits package that supports health and well-being.
• Opportunities for personal and professional growth.
• Inclusive and equitable culture that values diversity.

Company Description

Bonterra exists to propel every doer of good to their peak impact. We measure that impact against our vision to increase the giving rate as a percentage of GDP from 2% to 3% by 2033. We know that this goal is lofty, but we are confident that the right technology and expertise will strengthen trust in the sector, allowing the social good industry to accelerate growth and reach peak impact.

Bonterra's differentiated, end-to-end solutions collectively support a unique network of over 20,000 customers, including over 16,000 nonprofit organizations and over 50 percent of Fortune 100 companies.