[Hiring] Product Marketing @Roboflow

Role Description

Roboflow is in the middle of one of the biggest narrative shifts in our history. We are moving from being known as a data labeling tool for developers to being known as the Vision AI platform that powers production deployments inside the world's largest companies. Half the Fortune 100 already uses us. The next phase is making sure they, and the buyers inside them, see us that way.

• Own positioning end-to-end: Define how we talk about products and features. You will sharpen the messaging, build the proof, and make sure every external facing surface tells a coherent story.
• Lead product launches: Architect launches that land. Pick the moments that matter, build the narrative arc, line up the customer references, brief the analysts, and equip the field.
• Build the buyer surfaces: Buyer facing landing pages, ROI frameworks, vertical specific narratives, customer outcomes, named reference stories.
• Deliver content that sales actually uses: Decks, battle cards, objection handling, competitive intel, pricing positioning.
• Productize customer proof: Turn customer wins into structured outcomes led case studies, video, webinars, conference talks, and peer referral motion.
• Drive vertical strategy: Industrial, logistics, aerospace and defense, automotive, energy, healthcare.

Qualifications

• You've owned positioning end-to-end, not just executed someone else's narrative.
• You've led product launches that moved the needle.
• B2B experience with $150K+ ACVs and complex sales cycles.
• Technical fluency in computer vision, ML infrastructure, or developer tools.
• Excellent writer: Crisp, plain, specific.
• Sales partnership instinct: You like working with sales.
• High output, low ego: You will move fast across a lot of surfaces.

Requirements

• Experience in leading product launches.
• Ability to create effective sales materials.
• Comfortable in technical conversations.

Benefits

• Target compensation for this role is $165,000 to $180,000 base salary.
• $3500/yr Travel Stipend to travel anywhere anytime to work alongside other Roboflowers.
• $350/mo productivity stipend for enhancing work environment.
• Cover up to 100% of your health insurance costs for you and your partner or family.
• Equity in the company.

Interview Process

• Introduction Phase: Meet with hiring manager, Trevor Lynn, for overall mindset and skill set assessment.
• Team Interview Phase:
  • Meet with a member of our marketing team.
  • Meet with a member of our product team.
  • Meet with hiring manager, Trevor Lynn.
• Project Phase: Build a project within a specified amount of time.
• Final Interview Stage: Meet with Co-founder & CTO, Brad Dwyer or Joseph Nelson, Co-founder & CEO.