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Marketing
Product Marketer
@Arch Systems
[Hiring] Product Marketer @Arch Systems
Mar 12, 2025 - Arch Systems is hiring a remote Product Marketer. đź’¸ Salary: unspecified. đź“ŤLocation: USA.
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Role Description
Arch Systems seeks an experienced and strategic Product Marketer to join our dynamic Marketing team. Reporting directly to the VP of Communications & Marketing, this individual contributor role is pivotal in driving product adoption, sales enablement, and market leadership. You will be a key driver of the messaging, positioning, and go-to-market strategy for our innovative AI-powered SaaS solutions, directly impacting our market presence and customer acquisition within the manufacturing sector.
- You will have ownership of key product marketing initiatives, working closely with our Directors of Marketing Initiatives and Demand Generation to define strategy and execute multiple projects across various product areas.
- Develop compelling product positioning and messaging that differentiates our AI-driven SaaS products in the competitive landscape and resonates with manufacturing industry stakeholders.
- Create and maintain core messaging documents, value propositions, and competitive positioning guides.
- Collaborate with internal teams (sales, product, customer success) and external thought leaders (analysts) to refine and validate messaging.
- Empower the sales and customer success teams with the necessary tools and product training, including sales decks, case studies, battle cards, competitive analysis, product demos, and other sales collateral to drive sales success and accelerate deal cycles.
- Design and execute data-driven go-to-market strategies for new product launches and feature releases, ensuring successful adoption and market penetration within target manufacturing segments.
- Continuously monitor and analyze competitor products, industry trends, and market conditions within the manufacturing technology space.
- Engage with customers to gather feedback, understand their pain points, and identify opportunities for customer advocacy.
- Collaborate with the marketing content and design teams to create high-impact marketing materials, including blog posts, white papers, ebooks, webinars, website copy, sales collateral, customer knowledgebase articles, and other content assets to support marketing campaigns and drive lead generation.
- Partner effectively with product management, sales, industry strategy, and customer success teams to ensure alignment in product development, marketing strategies, and go-to-market execution.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field (e.g., Communications, Engineering).
- 4+ years of hands-on product marketing experience in a B2B SaaS environment; preference is given to candidates with experience in the manufacturing or industrial technology sector.
- Proven ability to translate complex technical concepts, particularly related to AI/ML and manufacturing technologies, into clear, concise, and compelling messaging for diverse audiences.
- Excellent written and verbal communication, presentation, and interpersonal skills.
- Proficient in using various marketing software and tools, including CRM systems, marketing automation platforms, web and marketing analytics platforms, sales enablement tools, project management software, and content management systems.
- Demonstrated ability to work effectively across functional teams and drive project completion.
Requirements
- Hands-on experience with AI/ML solutions within a B2B SaaS product, ideally within the manufacturing or industrial sector.
- Deep understanding of the manufacturing industry, its key challenges, and its digital transformation initiatives.
- Proven track record of successfully launching and marketing B2B SaaS products.
- Strong analytical skills and experience using data to inform marketing decisions.
- Genuine passion for technology and a desire to make a difference in the manufacturing industry.
Benefits
- Be part of a team developing transformative data products that optimize and revolutionize manufacturing operations globally.
- Join a passionate, multidisciplinary team that values innovation, open communication, and teamwork.
- Advance your career through hands-on experience in product leadership, data-driven decision-making, and technical innovation.
- Share in the company's success through equity ownership.
- Embrace a remote-first work culture that provides flexibility and balance.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 12, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
