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Principal Product Marketing Manager
@Docker
[Hiring] Principal Product Marketing Manager @Docker
Mar 21, 2025 - Docker is hiring a remote Principal Product Marketing Manager. 💸 Salary: unspecified. 📍Location: Americas, USA, Canada.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
This role involves developing and executing a comprehensive go-to-market strategy for Docker products, in close collaboration with teammates in product, engineering, design, marketing, and sales.
- Develop compelling Jobs-to-Be-Done (JTBD) frameworks and solution narratives that clearly communicate how our products solve customer pain points.
- Create and execute product marketing campaigns that drive awareness, adoption, and retention of Docker's products and services in security.
- Stay up to date with industry trends and emerging technologies, and apply this knowledge to inform product strategy and drive innovation at Docker.
- Develop and maintain a deep understanding of the competitive landscape, market trends, and customer needs to inform product strategy and ensure that Docker's offerings remain competitive and innovative.
- Work closely with peers in product development to ensure that the platform we build meets the needs of our users, and to align on key product goals and objectives.
Qualifications
- 7+ years of experience in product marketing or product management roles, with a focus on software products/developer tools
- Familiarity with Jobs-to-Be-Done (JTBD) framework, ABM strategies, and solution selling methodologies.
- Proven experience in software supply chain security, container security, and cloud native application development
- Excellent problem-solving and analytical skills
- Ability to analyze complex market trends and customer needs
- Experience with data analysis or market research techniques (e.g., survey design, market segmentation)
- Ability to create compelling product marketing content
- Experience with public speaking or presentation skills
- Ability to work effectively across a broad range of team environments
- Experience with collaboration tools (e.g., Slack, Airtable, Asana, Miro)
Requirements
- Strategic thinking: The ability to develop and execute go-to-market strategies that align with business objectives and priorities.
- Technical focus: A strong understanding of the products and technologies that you take to market, including their capabilities, limitations, and potential applications.
- Customer obsession: A deep empathy for customers and a passion for understanding their needs, behaviors, and motivations.
- Data-driven decision-making: The ability to analyze data, identify trends, and make informed decisions that drive improved business outcomes.
- Collaboration: The ability to work effectively with cross-functional teams, including engineering, design, sales, and marketing.
- Communication skills: The ability to articulate complex technical information in a clear and concise manner to both technical and non-technical audiences.
- Adaptability: The ability to adapt quickly to changing priorities, business needs, and market conditions.
- Creativity: The ability to generate innovative ideas and approaches that drive business success.
- Storytelling skills: The ability to craft compelling narratives that bring the product to life and resonate with customers and stakeholders.
- Integrity: A strong moral compass and a commitment to ethical decision-making and business practices.
What to expect in the first 30 days
- Meet the team.
- Understand the team mission.
- Start building an understanding of the company’s specific needs around driving revenue for the organization and supporting our customers.
- Understand and evaluate the current full range of products and services that Docker offers.
- Build relationships across the organization.
- Ship your first customer-facing asset.
What to expect in the first 90 days
- Build strong cross-functional partnerships, including effective working relationships with various teams, including engineering, product, design, sales, and customer success, to ensure that marketing strategies are aligned with business objectives and priorities.
- Develop a deep understanding of the product and target audience, including a comprehensive understanding of the product's features, benefits, and unique value proposition, as well as the needs and workflows of the target audience.
What to expect in the first year
- Define and execute Jobs-to-Be-Done (JTBD) frameworks for software supply chain solutions, identifying key customer pain points, desired outcomes, and solution opportunities.
- Collaborate cross-functionally with product, engineering, sales, and marketing teams to shape value propositions, refine messaging, and prioritize solution development.
- Ensure our offerings align with market needs, drive customer adoption, and address critical challenges such as security, compliance, and risk management in the software supply chain.
- Continuously analyze customer feedback, competitive insights, and industry trends to refine our approach and enhance solution positioning.
Benefits
- Freedom & flexibility; fit your work around your life
- Designated quarterly Whaleness Days
- Home office setup; we want you comfortable while you work
- 16 weeks of paid Parental leave
- Technology stipend equivalent to $100 net/month
- PTO plan that encourages you to take time to do the things you enjoy
- Quarterly, company-wide hackathons
- Training stipend for conferences, courses and classes
- Equity; we are a growing start-up and want all employees to have a share in the success of the company
- Docker Swag
- Medical benefits, retirement and holidays vary by country
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| 📍 | Be aware of the location restriction for this remote position: Americas, USA, Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
Americas, USA, Canada
|
|
Job Type
full-time
|
Posted
Mar 21, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Americas, USA, Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
