Role Description
The Principal, Marketing Data Science builds the algorithmic and machine learning foundation that turns Empower’s marketing data into predictive, self-improving systems for growth. This role owns the design and development of attribution models, AI-driven learning systems, and the algorithmic infrastructure that processes and activates marketing data at scale, directly supporting patient access, provider adoption, and long-term value creation in a highly regulated healthcare environment. Traditional analytics and reporting remain part of the job, but the core of the role is hands-on model building: developing the systems and algorithms that let Empower’s marketing decisions get measurably smarter over time, not just measured after the fact.
Responsibilities
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Model Development
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Designs, builds, and continuously refines attribution and incrementality models as hands-on technical work.
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AI Systems
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Develops and deploys AI and machine learning systems that learn continuously from marketing and engagement data.
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Model Testing
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Conducts rigorous testing, validation, and performance monitoring of deployed models.
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Data & Infrastructure
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Pipeline Architecture
: Architects the algorithmic pipelines and data infrastructure.
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Systems Integration
: Partners with marketing technology and IT teams to integrate new data sources.
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Data Quality
: Establishes data quality standards and monitoring processes.
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Stakeholder Communication
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Executive Guidance
: Translates model logic, assumptions, and outputs into clear guidance.
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Performance Reporting
: Maintains ongoing analytics and reporting deliverables.
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Cross-Functional Alignment
: Collaborates with marketing, sales, and product teams.
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Governance & Compliance
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Technical Authority
: Serves as the technical authority on marketing data science.
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Compliance Oversight
: Reviews algorithmic and AI workflows for HIPAA alignment.
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Industry Awareness
: Stays current on emerging machine learning techniques.
Qualifications
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Hands-on fluency in Python or R and SQL.
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Working knowledge of marketing attribution methodologies and applied machine learning.
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Strong understanding of statistical modeling techniques and experimental design principles.
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Ability to communicate complex technical concepts clearly to non-technical stakeholders.
Requirements
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A minimum of 5 years of experience building attribution models or machine learning systems.
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Bachelor’s degree or equivalent work experience in data science or a related quantitative field.
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Proven track record of building and deploying models into production marketing environments.
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Experience working within regulated industries, such as healthcare or financial services, is preferred.
Key Competencies
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Customer Focus: Builds trust through customer-centric solutions.
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Strategic AI: Guides responsible AI adoption and adaptation.
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Optimizes Work Processes: Drives efficiency with continuous improvement.
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Collaborates: Partners effectively to achieve shared goals.
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Resourcefulness: Secures and deploys resources efficiently.
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Manages Complexity: Simplifies and solves complex challenges.
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Ensures Accountability: Delivers on commitments with integrity.
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Situational Adaptability: Adjusts approach to shifting conditions.
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Communicates Effectively: Tailors messages to diverse audiences.
Values
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People: Empowering people defines who we are.
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Quality: Excellence in every product, every time.
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Service: Serving others is our highest purpose.
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Innovation: Advancing care through technology and discovery.
Benefits
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Comprehensive medical, dental, and vision coverage.
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Paid time off.
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401(k) matching.
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Wellness perks.
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IV therapy and compounded medications.
Physical Requirements
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Required to talk and hear.
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Often required to remain in a stationary position for a significant amount of the workday.
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Frequently use hands and fingers to handle or feel information from the computer.
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Regularly required to move about the office and around the corporate campus.
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Regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.