[Hiring] PR Manager @Shine

Role Description

The role leads the charge on all things public-facing: crafting narratives, landing standout press, building lasting media relationships, and getting our talent (and our team) on the right guest lists, in the right rooms, and featured in the right publications. Think front-row seats, thoughtful storytelling, and culturally relevant moments that drive conversation.

We’re looking for someone experienced, strategic, media-savvy, and full of fresh ideas. You know how to build buzz without forcing it, bring a thoughtful approach to every pitch, and show up with confidence in fast-moving rooms.

What you would be doing:

• Talent PR & Editorial Placement
  • Secure earned media coverage for Shine’s exclusive roster of creators across digital, print, TV, and podcast platforms.
  • Pitch and place long-form features, interviews, Q&As, and editorial opportunities that elevate talent visibility—prioritizing opportunities in LA and NYC, followed by Toronto and London (as available).
  • Collaborate with Talent Managers to identify newsworthy moments and position creators as thought leaders, business owners, and innovators.
  • Strategically vet all incoming PR inquiries to ensure high-value brand alignment for client talent.
• Event Strategy & Access
  • Proactively identify, pitch and secure red carpet, industry, fashion, and cultural event opportunities for Shine talent, with a focus on the LA and NYC markets.
  • Build and maintain strong relationships with event organizers, brand hosts, and publicists to ensure Shine talent receives high-visibility invitations.
  • Strategically match talent profiles with relevant brand ethos and event narratives to maximize brand exposure and cross-promotional value.
  • Oversee end-to-end event logistics and representation, ensuring seamless execution including creating and managing talent itineraries.
• Shine Brand Communications
  • Lead PR strategy for Shine as an agency, focusing on earned editorial that highlights initiatives, culture, milestones, and leadership in the influencer space.
  • Develop and pitch compelling narratives that position Shine as a forward-thinking, values-driven agency.
  • Create and manage press materials including press releases, bios, and op-eds.
• Executive Visibility
  • Develop and execute a media and thought leadership strategy for Shine’s executive team.
  • Secure editorial features, interview opportunities, awards nominations, and speaking engagements at top-tier industry events and publications.
  • Craft strategic messaging and briefing documents for external appearances and interviews.

Qualifications

• 5+ years of experience in entertainment/talent PR.
• Proven experience working directly with influencer or entertainment talent.
• Strong media relationships and a deep pulse on culture and current conversations.
• Demonstrated success in securing top-tier earned media placements and high-profile event access in LA and NYC.
• Existing relationships with journalists, editors, and event producers across lifestyle, business, entertainment, and trade media.
• Outstanding written and verbal communication skills, especially in crafting pitches, bios, and talking points.
• Deep understanding of the media landscape and ability to connect stories to broader cultural narratives.
• Strong organizational skills and the ability to manage multiple timelines and competing priorities.
• Comfortable working in a fast-paced, talent-first environment.

Requirements

• Well-connected to the Toronto or London markets.
• Crisis communication or reputation management experience.

Benefits

• Salary: $85,000
• Work From Home & Cellphone Allowance
• Health Care Benefits
• Eligible for Bonus
• 15 days vacation + 4 PTO and 2 wellness days
• Retention Bonus
• Flexible Fridays
• December Closing - 1 Week
• Fully remote (Work anywhere! Must be based in US or CA Markets)
• Employee Referral Program
• Continuing Education and Tuition Reimbursement
• Paid Sabbatical
• Parental Leave