[Hiring] PR Freelancer @Gotyu Underwear

Role Description

We’re looking for a senior-level freelance PR professional to support us on an ongoing, flexible basis with PR and editorial content focused on the DACH market. The role is results-driven: we’re specifically looking for someone with strong journalist connections in lifestyle, fashion, and women’s media across Germany, Austria, and Switzerland.

Your Focus Will Be:

• Securing unpaid media coverage (print, digital, TV, radio) via your personal network
• Developing compelling PR angles and pitches around:
• Period underwear innovation
• Female entrepreneurship
• Sustainability in fashion
• Founder story / taboo-breaking content
• (Optional) Writing blog or editorial content for our website

Important:

This is not just a press release distribution job. We need someone with real relationships with editors, lifestyle journalists, and media platforms including:

• Brigitte
• Glamour
• Vogue DE
• Cosmopolitan DE
• InStyle
• ZEIT
• TAZ
• NZZ
• WELT

Or major online outlets:

• Refinery29
• Journelles
• This is Jane Wayne

Qualifications

• 5+ years of PR experience in the DACH market (fashion/lifestyle/beauty sector preferred)
• Proven track record of Tier 1 media placements — please include a portfolio or examples
• Fluent German speaker and writer (native or near-native level)
• Confident with brand voice and reputation management
• Basic copywriting skills for blog posts or founder content

Requirements

• Nice to Have:
• Experience with DTC or taboo-breaking brands (period care, femtech, wellness)
• Background in low-budget, high-ROI PR strategies
• Influencer/celebrity PR experience (optional)
• Soft Skills:
• Proactive and self-sufficient
• Strong journalist relationships
• Clear and concise communicator
• Culturally aware of when to push bold messaging versus subtle positioning

Benefits

• Compensation:
• Budget: Up to €1,000/month
• Engagement: Hourly (€50–€60/hour) or monthly retainer (~8–10 hours/month)
• Payment: Monthly invoice, flexible hours — focus is on results

Company Description

Bei Gotyu-Periodenunterwäsche dreht sich alles um Akzeptanz und Selbstliebe. Wir möchten dich dazu inspirieren, bedingungslos frei zu sein und deine Träume zu leben. Frei zu sein um du selbst zu sein und dein wahres Ich zu offenbaren. Nichts sollte dir im Weg stehen, insbesondere nicht Konfektionsgrössen oder Preise. Vergiss nie: DU BIST PERFEKT SO WIE DU BIST.