[Hiring] PPC Optimization Specialist @HireLATAM

Role Description

Our Client is looking for an elite, experienced, detail-oriented and data-driven PPC Optimization Specialist to join our digital marketing team. In this role, you’ll be managing and optimizing Google Ads campaigns specifically tailored for self-storage facilities, helping them increase visibility, drive online rentals, and maximize return on ad spend.

Key Responsibilities

• Google Ads Campaign Management & Optimization:
  • Builds, manages, and optimizes Google Ads campaigns (focusing on Search campaigns with tactical deployment of Performance Max) tailored for self-storage operators.
  • Conducts continuous keyword research, negative keyword auditing, competitor analysis, and ad creative A/B testing to drive CTR and conversion rates.
  • Monitors daily campaign performance metrics, adjusting bids, budgets, and targeting strategies to achieve target ROAS, cost-per-click (CPC), and cost-per-rental goals.
  • Stays current on PPC industry best practices, algorithmic shifts, and updates within the Google Ads ecosystem.
• Data Analysis, Spreadsheet Modeling & Reporting:
  • Analyzes campaign performance data in Google Sheets and Microsoft Excel using formulas (such as VLOOKUP, IF, SUMIFS, INDEX/MATCH, and Pivot Tables).
  • Generates clear, data-backed insights and reports to support marketing managers during strategic client performance reviews.
  • Identifies trends, performance gaps, and expansion opportunities across assigned client accounts.

Qualifications

• Required Qualifications:
  • PPC Experience: 4-5 years of hands-on experience managing Google Ads campaigns.
  • Spreadsheet Proficiency: Advanced skills in Google Sheets or Microsoft Excel, including comfort manipulating data via VLOOKUP, SUMIFS, INDEX/MATCH, and Pivot Tables.
  • Analytical Mindset: Strong quantitative capabilities with an eye for detail and the ability to convert raw metrics into actionable strategy.
  • Fluent English Communication: Excellent written and spoken English skills to collaborate effectively with US team leads and synthesize campaign reports.
  • Schedule Alignment: Ability to work full-time hours overlapping substantially with US Mountain Time (MT) business schedules.
  • Remote Workspace Infrastructure: Quiet dedicated home workspace, updated computer setup, HD webcam, headset, and reliable high-speed primary internet.
• Preferred Qualifications:
  • Active Google Ads Certifications (Search, Measurement, or Display).
  • Prior experience managing campaigns for self-storage facilities, local service businesses, or location-based accounts.
  • Familiarity with tracking tools such as Google Tag Manager (GTM) and Google Analytics (GA4).
  • Previous agency experience managing multi-account client portfolios.

Requirements

• Voice/Video Recording is REQUIRED. Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.
• Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role.
• Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America.
• To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications.
• All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.