[Hiring] Portfolio Marketing Specialist @Prosci

Role Description

We are looking for a Portfolio Marketing Specialist who combines strong positioning and storytelling skills with a hands-on approach to execution. Working within the Brand team, you will help shape how Prosci's expanding portfolio of products and solutions is positioned, understood and brought to market. This is a 12-month fixed-term role.

What you will do:

• Develop clear, differentiated positioning, messaging and value propositions for Prosci's products and solutions, turning capabilities into customer benefits, proof points and market-facing stories.
• Connect individual and enterprise offerings to Prosci's broader portfolio narrative, so customers understand how our solutions work together.
• Build and maintain messaging frameworks, core narratives and reusable materials for consistent communication across Marketing, Sales and Delivery.
• Plan and coordinate marketing activity for new and existing offerings, including launches, ongoing activation and optimization.
• Create product-focused messaging and content for email campaigns, landing pages and other touchpoints across the customer journey.
• Develop and maintain core Sales and BDR enablement materials, including presentations, one-pagers, talk tracks and customer-facing resources.
• Set up feedback loops with Marketing, Product and Sales to understand customer needs, objections and market response, and use them to sharpen messaging.
• Use customer feedback, research, performance data and frontline insight to inform product marketing decisions, and test and optimize messaging and offers.

Qualifications

• 5 to 7 years of product marketing experience, ideally in a multi-product B2B, SaaS, professional services, learning or subscription environment.
• A proven track record of product launches and go-to-market execution.
• Strong positioning and messaging skills, and a natural storyteller who can make complex offerings clear.
• Strong sales enablement experience.
• Experience supporting integrated campaigns with content, design and channel teams.
• A strong analytical mindset and comfort using performance data to improve messaging and execution.
• Excellent project management and cross-functional coordination skills.
• Proficiency with AI-powered tools to support content creation and workflow efficiency.
• Bachelor's degree in Marketing, Business or a related field, or equivalent experience.

Requirements

• Portfolio or multi-product positioning experience.
• Familiarity with subscription or lifecycle marketing.
• Experience with HubSpot or similar marketing automation platforms.
• Knowledge of product-led growth, pricing and monetization strategy.
• Background in customer research or user experience principles.
• Experience in change management, professional services, learning or adjacent categories.

Benefits

• Comprehensive wellness benefits.
• Generous flexible paid time off, holidays and volunteer time.
• Medical, dental, vision, long-term and short-term disability programs.
• Life insurance and pet insurance.
• 401k with company matching.
• Access to LinkedIn Learning.
• Opportunities to collaborate with colleagues from around the world.
• Involvement in employee-led interest and resource groups.
• Meet up with team members at in-person local or market-wide events.

Company Description

Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the Prosci ADKAR Model, we've helped countless people and organizations thrive. Our solutions empower customers with lasting change capability through a unique blend of training, advisory services, digital tools and ongoing support.