[Hiring] Portfolio Digital Marketing Officer @Marisa Peer

Role Description

We are looking for an exceptional Portfolio Digital Marketing Officer to lead marketing strategy, growth and commercial performance across a portfolio of businesses, brands and offers. This is not a conventional single-brand marketing role.

• Work closely with the Founder, COO and senior leadership team to shape and execute marketing strategy across multiple businesses.
• Create clarity across the portfolio regarding growth opportunities, channel investments, underperforming offers, and resource allocation for maximum commercial return.
• Provide both strategic leadership and strong digital marketing depth.
• Build the strategy, set the standard, allocate resources, create accountability, and ensure marketing activity translates into measurable commercial growth.

Qualifications

• Significant experience in a CMO, Marketing Director, VP Marketing, Head of Growth or equivalent senior role.
• Strong experience in digital-first, direct-to-consumer, education, coaching, subscription, SaaS, information products or similarly performance-led environments.
• Demonstrable responsibility for revenue-generating marketing strategies.
• Strong understanding of paid acquisition, funnels, CRM, lifecycle marketing and conversion optimisation.
• Experience managing significant marketing budgets and making investment decisions based on ROI.
• Strong knowledge of customer acquisition economics, including CAC, LTV, ROAS and conversion.
• Experience leading multi-disciplinary marketing teams.
• Strong analytical and commercial capability.
• Experience managing external agencies, freelancers and specialist partners.
• Strong understanding of brand positioning and customer messaging.
• Experience working with senior executives and Founders.
• Excellent communication and decision-making skills.
• Ability to move between strategic portfolio-level thinking and detailed performance analysis.
• Experience working across multiple businesses or brands simultaneously would be highly advantageous.

Requirements

• Develop and own the overarching marketing strategy across the portfolio.
• Translate business objectives into clear marketing priorities, growth plans and measurable targets.
• Identify the strongest growth opportunities across brands, products, markets and customer segments.
• Monitor customer acquisition cost, ROAS, funnel conversion, lifetime value and other relevant performance measures.
• Provide senior oversight across various digital marketing disciplines.
• Ensure each brand within the portfolio has a clear positioning, target audience and market proposition.
• Assess the structure, capability and effectiveness of internal and external marketing resources.
• Ensure the marketing function has the systems and processes required to operate effectively.
• Work across the organisation to ensure marketing is connected to wider commercial priorities.

Benefits

• Significant autonomy.
• Direct access to the Chairman and Portfolio COO.
• Responsibility for shaping how marketing investment is deployed across multiple businesses.
• The opportunity to influence strategy across brands at different stages of maturity.
• A fully remote working environment, aligned to UK or Dubai working hours.

What This Role Is Not

• This is not a role for someone who wants to personally run every campaign.
• You will not be expected to personally build every funnel, manage every paid campaign, write every email, or approve every social post.
• You will not spend your time pulling reports manually or accept activity as a substitute for commercial performance.

The Person We're Looking For

• The ideal candidate is commercially obsessed.
• You care about brand, creative and customer experience, but understand that marketing ultimately needs to generate profitable, sustainable growth.
• You are comfortable challenging assumptions, legacy approaches and underperforming activity.
• You understand the difference between managing marketing activity and leading a growth engine.
• You can operate across multiple businesses without becoming consumed by whichever brand happens to be shouting the loudest.

What Success Looks Like

• Revenue attributable to marketing.
• Marketing contribution to portfolio growth.
• Customer acquisition cost.
• Return on marketing investment.
• Lead volume and quality.
• Lead-to-sale conversion rate.
• Funnel conversion rates.
• Customer lifetime value.
• Retention and repeat purchase performance where relevant.
• Marketing budget performance against forecast.
• Speed and effectiveness of testing.
• Performance improvement of underperforming funnels and campaigns.
• Delivery of major launches against commercial targets.
• Accuracy and reliability of marketing reporting.
• Reduction in duplicated or low-value marketing activity across the portfolio.
• Effectiveness and performance of internal teams and external agencies.