[Hiring] Personalization Manager @Bounteous

Role Description

Bounteous is looking for a Manager of Personalization to create big-picture digital solutions and deliver transformational brand experiences. This person will work within our Marketing Services team and will be responsible for assisting our Personalization Director with achieving channel goals and growth. If you are passionate about collaborating with curious minds to help solve complex problems, then we want to hear from you!

Information Security Responsibilities

• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols.
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets.
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.).
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information.

Role and Responsibilities

• Mature and expand the adoption of testing and personalization projects at Bounteous along with the supporting technology.
• Demonstrate a proven track record in developing testing and personalization strategies aligned with client business objectives.
• Evaluate campaign effectiveness through report generation, insights provision, next-step delineation, and iterative testing plan refinement.
• Maintain thorough documentation of testing and personalization processes, continually seeking areas for optimization.
• Oversee the configuration, administration, and operation of CRO platforms to support multi-channel campaigns.
• Audit Adobe Target and Adobe Experience Platform (AEP) audiences to identify overlap, collision risk, audience refresh cadence, and cross-activity conflicts impacting personalization experiences.
• Analyze audience qualification and activation strategies across Adobe Target activities, including quantifying overlap rates, identifying conflicting messaging/experiences, and documenting current prioritization approaches.
• Develop scalable governance recommendations for audience creation, sharing, lifecycle management, and experience prioritization across AEP and Adobe Target.
• Define best practices for audience strategy, including audience granularity, recency windows, trait usage, overlap mitigation, and Target activity structuring, with clear “good vs. bad” implementation examples.
• Partner with stakeholders to align on intended audience experiences, platform limitations within AEP, and recommended frameworks to improve personalization consistency and reduce experience conflicts.

Qualifications

• 2+ years of related experience in Product Management and Testing and Personalization with a proven track record of driving customer experience improvements.
• Understanding of database management and APIs.
• Previous work with CDPs, marketing automation, and omni-channel campaign management platforms required.
• Bachelor's degree in Marketing, Computer Science, Information Technology or a related field required.
• Agency experience preferred but not required.
• Solid understanding of digital marketing & data reporting.
• Passion for the digital domain and use of technology to solve business problems.
• Ability to learn new technologies at high level to identify use opportunities.
• Experience with tag management systems and data layers.
• Experience working with Adobe Target and Adobe Analytics.
• Be self-motivated, responsive, professional, and dedicated to customer success.
• Fluent in English language and able to lead client meetings and conversations.

Salary

$125,000 - $136,000 a year. Individual pay is determined by many factors, including experience, relevant education or training, and organizational needs. The mid-range to maximum of the salary range is generally reserved for individuals who are highly experienced in the role.

Company Description

Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities.

• With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing.
• Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation.
• Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA.
• By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.