[Hiring] Performance Strategist @Thrive Digital

Role Description

This is a build-and-grow moment. We're expanding our performance practice around demand generation, and the work comes with a portfolio most marketers only get to admire from the outside — think category-defining B2B software and technology brands, the kind of companies whose products you already use and whose growth story is still being written. You won't just be running campaigns for them; you'll be the strategic partner helping them figure out how demand generation compounds into pipeline, market share, and durable growth. That means owning the questions that actually move a business: how do we reach the right buyers earlier, turn intent into qualified pipeline, and build a lead engine that scales as they do? The tactical craft matters — funnel design, lead quality, CPL and lead-to-opportunity performance — but here it's in service of something bigger: shaping how some of the most ambitious brands in tech grow. If your best work has been measured in ROAS, purchases, or app installs, this likely isn't your fit. But if you think about demand gen as a growth strategy, not just a channel, let's chat.

Joining the Performance department (performance marketing) as our Performance Strategist, you'll ensure Thrive operates at peak performance by establishing efficient processes, implementing best practices, and fostering growth within your team in both technical and strategic areas. Your mission will be to develop and execute project growth initiatives, lead a high-performing team, and uphold our company philosophy. You’ll focus on setting your team up for success by enhancing the systems used to build, maintain, and grow client relationships through continuous improvement of philosophies, programs, policies, and processes.

Your focus of responsibilities will be:

• Domain: Recognized as an emerging leader in performance marketing at Thrive, you solve client challenges, elevate team skills, and drive program growth by enabling teams to excel in their projects and careers.
• Client: Organizing and leading high-impact client relationship drivers, such as client onboards and business reviews, and using the latest and most cutting-edge methods and tools available to achieve successful outcomes.
• People: Elevating people you work directly and indirectly with to bring best-in-class solutions to projects through their thinking and execution. Supporting the development of team members to grow company performance expertise.
• Company: Lead a culture of project excellence in the Performance department by guiding daily interactions, developing initiatives, and aligning individual efforts with organizational goals. Monitor team workflow, use business intelligence tools to optimize people and project allocation.

We’re committed to delivering an exceptional onboarding experience that will create a strong foundation for your launch in this role:

• In your first 30 days: Familiarize yourself with Thrive’s tools and processes and begin onboarding to projects and teams across your department, identifying performance opportunities and building relationships.
• In your first 60 days: Play an active role across projects, collaborating with teams on day-to-day and longer-term account initiatives. Begin developing processes and strategies to improve team and project success and sharing key insights with others.
• In your first 90 days: Step into account leadership opportunities, providing support across project planning, strategy, client partnerships, and team skills development.

Qualifications

• You have executed, planned, and maintained multi-channel, full funnel performance marketing accounts of $200k+ USD media spend per month at a consistently positive ROI for the client across multiple platforms (e.g., Meta, Google Ads, YouTube, Display, Programmatic Platforms, TikTok, Twitter, Spotify and others).
• You have experience directly collaborating with and delegating to junior team members as a senior account manager.
• You have advanced analytical skills and are experienced in using visualization tools like Google Sheets, Excel, Google Data Studio, Tableau or similar platforms.
• You’ve managed performance media across a range of business verticals and sizes (ecommerce, demand gen, etc), and have been responsible for pacing, forecasting, and reporting the impact of performance media on overarching business goals.
• You have successfully managed client and/or key stakeholder relationships via weekly touchpoint meetings, quarterly business presentations, and asynchronous communication channels.
• You have effectively communicated with clients on marketing concepts such as incrementality, KPI selection, attribution, and business economics.

Benefits

• Competitive total compensation package that reflects role scope, experience, and impact.
• Comprehensive benefits program with remote-first, flexible work.
• Paid vacation and wellbeing time.
• Career development support and internal career coaches.
• Robust health, dental, and paramedical coverage.

Company Description

Thrive is a leading full-funnel digital marketing agency supporting growth for some of North America’s most ambitious companies. We evolve our services through disciplined learning, continuous improvement, and close partnership with our clients.

Our culture values curiosity, accountability, and thoughtful problem-solving. We challenge our teams to grow and take ownership of their work while respecting boundaries and long-term sustainability.