[Hiring] Performance Marketing Strategist @Kraken

Role Description

As a performance marketer at Breakout, you will lead performance marketing across every channel, market, and audience segment. This is a hands-on role focused on running accounts and setting strategy.

• Report directly to the VP of Growth.
• Own the strategy and daily execution of all paid media worldwide, including Meta, Google, TikTok, X, Reddit, YouTube, programmatic, and endemic crypto publishers.
• Work closely with Creative, Content, Lifecycle, Analytics, and Affiliate teams to achieve aggressive CAC and payback targets.
• Collaborate with Payward’s performance marketing team to share insights and accelerate growth.

Qualifications

• 6+ years of hands-on performance marketing experience.
• Demonstrated success running multi-million-dollar paid budgets.
• Deep hands-on experience across major performance channels: Meta, Google, TikTok, YouTube, X, Reddit, and programmatic.
• Strong command of attribution, MMPs (Appsflyer, Branch), and incrementality measurement.
• Sharp creative instincts and analytical depth.
• Comfortable being both the strategist and the operator.
• Crypto knowledge or deep fluency in crypto, trading, or an adjacent high-intent category.
• Thrives in a fast-paced, remote, outcome-driven environment.

Requirements

• Own the global performance marketing strategy across every paid channel.
• Set and manage budget, forecasts, and channel mix across regions and customer segments.
• Run every ad account daily, including briefing, building, launching, optimizing, and killing campaigns.
• Partner with the Performance Creative Designer to design, test, and iterate creative.
• Build and maintain a structured testing roadmap across new and emerging channels.
• Work with Analytics and BI to build measurement and attribution infrastructure.
• Partner with Lifecycle, Content, Affiliate, and Product teams to connect paid to the full funnel.
• Translate test learnings into repeatable frameworks, playbooks, and documentation.
• Present results, forecasts, and strategic bets to leadership.
• Additional duties and responsibilities as assigned.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible working hours and fully remote work environment.
• Opportunities for professional development and growth.
• Access to a diverse and inclusive workplace culture.