[Hiring] Performance Marketing Specialist @The Lisinski Law Firm

Role Description

The Performance Marketing Specialist drives measurable growth by executing and optimizing paid media campaigns across key digital platforms. This role leverages performance data to maximize lead generation and conversion through strategic paid advertising on channels such as Google, YouTube, Facebook, Instagram, and beyond.

• Execute and optimize paid campaigns across various digital advertising platforms (Google, YouTube, Facebook, Instagram, LinkedIn, etc.) to drive leads, conversions, and brand growth.
• Drive the development of high-performing ad concepts in partnership with leadership, using performance data to inform feedback and improvements.
• Lead campaign pacing, budget management, and daily performance oversight to meet established goals.
• Measure and communicate performance across key performance indicators including ROAS, CTR, CPC, CPA, and total conversions.
• Evaluate audience behavior, search trends, and platform insights to continuously refine targeting and performance.
• Optimize campaigns based on data insights, testing strategy, and performance trends.
• Deliver actionable insights to marketing and creative teams to enhance campaign and content performance.
• Perform competitor and market analysis to uncover optimization and growth opportunities.
• Explore and test emerging channels, formats, and campaign opportunities to scale lead generation.
• Stay current on various social media platforms including Google Ads, YouTube, Instagram, Facebook, and broader demand generation best practices and platform updates.
• Identify and escalate customer or platform concerns to internal teams to ensure timely resolution.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Statistics, or related field.
• Bilingual (ENG/SPA).
• 2-3+ years of experience in business or marketing analysis, media analysis, or similar role.
• Strong hands-on experience managing paid search campaigns and making strategic optimizations.
• Proven background in media attribution, conversion tracking, digital performance modeling and forecasting techniques.
• Advanced knowledge of Excel/Google Spreadsheets and experience with data analysis tools (e.g., Tableau, Power BI).
• Proficiency with web and campaign analytics tools (CTM, Google Analytics 4, Adobe Analytics, Google Ads, Meta Ads Manager, etc.).
• Experience using Salesforce, HubSpot or CRM system to measure campaign success and marketing effectiveness.
• Experience with tag management systems (Google Tag Manager).

Work Schedule

• Monday to Friday: 8 AM - 5 PM EST.

Equipment Requirements

• For PC Users:
  • A modern processor (Intel Core i5 or AMD Ryzen 5 from the last few years).
  • Windows 11 (kept up to date).
• For Mac Users:
  • A modern processor (Apple M1 chip or a recent Intel Core i5).
  • A recent macOS (Ventura or newer).
• For Everyone:
  • At least 8 GB of memory (RAM) to run applications smoothly.
  • A fast hard drive with sufficient available storage.

Benefits

• Paid Time Off (PTO) – including vacation, sick leave, and personal days, consistent with the local country’s requirements.
• Paid Holidays – country‑specific public holidays.
• Locally aligned health benefits – such as medical, dental, vision, disability, and other required national benefits aligned to local laws and norms.
• Local payroll in native currency – with all taxes, social contributions, and statutory benefits automatically calculated and handled.
• Retirement or pension contributions – based on each country’s legal and cultural standards.
• Employee support and compliance protection – including access to local HR experts for questions about laws, culture, or benefits.