[Hiring] Performance Marketing Specialist @Roofr
Apr 11, 2025 - Roofr is hiring a remote Performance Marketing Specialist. 💸 Salary: unspecified. 📍Location: Canada.
Role Description
We’re looking for a Performance Marketing Specialist to help scale our paid acquisition efforts and drive business growth. This is an exciting opportunity for a data-driven marketer to manage and optimize campaigns across Google Ads, Facebook Ads, Microsoft Ads, and TikTok Ads.
This role reports to the Performance Marketing Lead and will focus on executing strategies to improve lead generation, increase conversions, and maximize ROI across multiple paid media channels.
- Own the execution, management, and optimization of Google Ads, Facebook Ads, Microsoft Ads, and TikTok Ads.
- Analyze campaign performance, provide insights, and make data-driven optimizations to improve efficiency and conversion rates.
- Develop and test new ad creatives, landing pages, and audience targeting strategies.
- Conduct A/B testing on key campaign elements such as copy, visuals, and bidding strategies.
- Manage budgets effectively, ensuring ad spend is allocated to the highest-performing channels.
- Work with external contractors on channel performance and strategy.
- Stay on top of industry trends, algorithm changes, and best practices to ensure we are leveraging the latest opportunities.
- Collaborate with internal teams to align paid media efforts with broader marketing goals.
- Provide regular performance reports and recommendations to the Performance Marketing Lead.
Qualifications
- 1-3 years of experience managing paid digital campaigns, ideally in B2B SaaS or lead generation.
- Hands-on experience running and optimizing campaigns in Google Ads, Facebook Ads, Microsoft Ads, and TikTok Ads.
- Strong analytical skills with experience using Google Analytics, Looker Studio, Hubspot, Amplitude, or similar tools.
- A data-driven mindset with a deep understanding of conversion tracking, attribution, and performance optimization.
- Experience with A/B testing and a passion for continuous improvement.
- Ability to work independently in a fast-paced, high-growth startup environment.
- Bonus: Experience with landing page builders (e.g., Unbounce, Webflow) and ad automation tools.
Benefits
- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
- 1 Friday off per month (we call those our laundry days!)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- 80% employer paid benefits
- RRSP/401k match
- Generous Parental Leave policy
- We host 2 retreats per year and great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup stipend
- Internet and phone allowance
- Remote first culture
- Weekly Friday paydays!
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| 📍 | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
💸
unspecified
|
Remote
Location
Canada
|
|
Job Type
full-time
|
Posted
Apr 11, 2025
|
| 📍 | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
