[Hiring] Performance Marketing Manager @Talkspace

Role Description

We’re looking for a Performance Marketing Manager to help drive customer acquisition and growth across Talkspace’s Member and NYC Teenspace programs, with a primary focus on Paid Social and Programmatic media and emerging channels. This is a hands-on role for a performance marketer who loves digging into data, understanding what is driving performance, and continuously finding ways to improve results.

What You’ll Do

• Own Paid Social & Programmatic Performance
  • Lead the day-to-day strategy, execution, and optimization of Talkspace’s Paid Social and Programmatic acquisition programs.
  • Manage campaigns across platforms including Meta, TikTok, Snapchat, Reddit, Programmatic Display, and CTV.
  • Manage toward key acquisition goals including member volume, CAC/CPA, conversion rate, and overall media efficiency.
  • Own campaign structure, audience strategy, bidding, placements, budget pacing, and ongoing optimization across assigned channels.
  • Monitor performance closely and proactively identify opportunities, risks, and emerging trends.
  • Partner with agencies, vendors, and platform representatives to ensure campaigns are executed effectively and continuously optimized.
  • Maintain strong platform and campaign hygiene, including QA, tracking, naming conventions, pacing, and performance monitoring.
  • Support Senior Director of Growth Marketing with ad hoc / initiative specific media tests as needed.
• Analyze & Optimize Performance
  • Analyze performance across channels, campaigns, audiences, creative and placements to understand what is driving results.
  • Proactively diagnose performance changes and develop recommendations for improvement.
  • Look beyond platform-reported metrics to understand traffic quality, conversion behavior, and downstream acquisition outcomes.
  • Partner with Analytics to evaluate performance using internal reporting and measurement tools.
  • Identify opportunities to improve CAC, increase conversion, and scale acquisition efficiently.
  • Develop clear performance narratives that explain what happened, why it happened, and what we should do next.
  • Proactively surface anomalies, risks, and opportunities to Growth Marketing leadership.
  • Leverage AI Tools to enhance analytical rigor.
• Drive Creative Testing & Optimization
  • Partner closely with Creative to develop a consistent pipeline of performance-focused creative across Paid Social and Programmatic channels.
  • Translate channel performance, audience insights, and creative learnings into actionable creative briefs and recommendations.
  • Identify creative fatigue and proactively recommend refreshes, iterations, and new concepts.
  • Develop structured creative testing plans across messaging, formats, hooks, audiences, calls-to-action, and other variables.
  • Analyze creative performance and translate learnings into recommendations for future production.
  • Ensure assets are developed and adapted according to channel-specific formats and best practices.
  • Partner with internal and external creative resources to ensure campaigns have the assets needed to maintain performance and testing velocity.
  • Identify opportunities to efficiently scale creative production through modular asset development, creator/UGC partnerships, AI-enabled workflows / creative iteration, and external production resources.
  • Collaborate with Senior Director of Growth Marketing and Creative stakeholders to ensure performance creative supports Talkspace’s broader growth strategy and brand experience.
• Lead Testing & Channel Development
  • Develop and execute structured testing roadmaps across audiences, creative, placements, bidding strategies, campaign structures, and new platform capabilities.
  • Establish clear hypotheses and success criteria for tests and translate results into actionable recommendations.
  • Identify opportunities to expand or evolve Talkspace’s Paid Social and Programmatic channel mix.
  • Evaluate emerging platforms, ad products, targeting capabilities, and media opportunities.
  • Partner with Growth leadership and Analytics on broader measurement and incrementality initiatives.
  • Document learnings and ensure successful tests are translated into scalable strategies.
• Manage Budgets & Forecasting
  • Own day-to-day budget pacing across assigned channels against monthly and quarterly plans.
  • Monitor spend and acquisition performance closely and identify pacing risks or opportunities.
  • Develop channel-level forecasts and performance expectations in partnership with Growth leadership.
  • Recommend budget reallocations based on performance, marginal efficiency, and opportunities to scale.
  • Provide clear visibility into how assigned channels are tracking against acquisition and efficiency targets.
• Partner Across the Acquisition Funnel
  • Monitor the customer journey beyond the initial media interaction to understand how traffic converts through the acquisition funnel.
  • Partner with Analytics and other cross-functional teams to identify potential drivers of conversion changes.
  • Distinguish between channel-level performance issues and broader funnel, site, tracking, or conversion trends.
  • Use funnel insights to inform audience, media, creative, and optimization strategies.
• Communicate & Collaborate
  • Develop concise weekly and monthly performance updates highlighting results, key drivers, risks, opportunities, and recommended next steps.
  • Translate complex channel performance into clear, actionable insights for Growth leadership and cross-functional stakeholders.
  • Partner closely with Creative, Analytics, Product, and other Marketing teams to advance acquisition priorities.
  • Manage day-to-day relationships with agencies, programmatic partners, and advertising platforms.
  • Proactively bring forward solutions and recommendations rather than simply reporting performance.

Qualifications

• 5+ years of experience in performance marketing, paid media, digital acquisition, or a related discipline.
• Strong hands-on experience managing Paid Social campaigns, particularly Meta, with experience across additional platforms such as TikTok, Snapchat, Reddit, or similar channels.
• Experience managing Programmatic Display and/or CTV campaigns, either directly or through agency and programmatic partners.
• Demonstrated experience managing meaningful media budgets and optimizing toward CAC, CPA, conversion, or other acquisition KPIs.
• Strong analytical skills with the ability to independently investigate and diagnose changes in performance.
• Experience developing audience, creative, and campaign testing strategies.
• Strong understanding of the relationship between media performance, creative, traffic quality, and conversion.
• Experience partnering with Creative teams and translating performance insights into actionable creative recommendations.
• Experience with analytics and reporting tools such as Mixpanel, Looker, GA4, Tableau, or similar platforms.
• Strong understanding of digital attribution and the differences between platform-reported and internal performance measurement.
• Strong project management and organizational skills with the ability to manage multiple channels and initiatives simultaneously.
• Excellent written and verbal communication skills.
• Proactive, detail-oriented, and comfortable taking ownership in a fast-moving environment.

Benefits

• Comprehensive Medical, Dental and Vision plans
• Pre-tax benefits: HSA/ FSA
• 401k Retirement Savings Program with matching up to 4%
• Voluntary benefits including disability, basic life or pet insurance, etc.
• Monthly Wellness Stipend to promote mental and physical self-care
• Flexible PTO and Remote First Environment
• Regular team events, including Wellness Workshops and Team Building Events
• Free access to Talkspace products for you and one household member, as well as access to a friends and family discount!