[Hiring] Performance Marketing Manager @Viktor

Role Description

You own a paid acquisition channel for Viktor — Google or Meta, whichever is your home turf. Search, Performance Max, YouTube, Facebook, Instagram, the full stack of whichever platform you came up on. Strategy, keyword and audience structure, creative direction, budget, performance. You're the person who turns paid spend into qualified pipeline and paying teams. You think in experiments, ship fast, and treat the account as a system to optimize, not a dashboard to report on.

Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline under the Head of Performance Marketing, and Google and Meta are both channels we believe in. You'll be the founding owner of one of them — end-to-end, no agency layer.

Day-1 operator. Day-180 architect of how Viktor runs paid on your channel. The expectation is that you do the work of a small agency by yourself, using AI tooling to compound your output.

What You'll Actually Do

• Own your channel end-to-end at scale.
• Deploy serious budget from day one and scale from there.
• Run the conversion path.
• Set the experimentation cadence.
• Own measurement and attribution for the channel.
• Build the playbook.
• Partner with the Head of Performance Marketing on budget and prioritization.
• Report weekly on spend, CAC, pipeline contribution.

The Bar

You'll be measured on pipeline and CAC from your channel. Not on impression share, CTR, or campaign count.

"I'd need a PPC specialist, a media buyer, a landing page team, and a creative director" is an instant no-hire. You're all of them.

How You'll Know It's Working

• 30 days: Account audited. Wasteful spend and bad targeting killed. Tracking and attribution clean. First experiments shipped with clear hypotheses.
• 60 days: Campaign architecture restructured. Bidding strategy and budget allocation locked to pipeline goals. Creative or landing page production cadence locked. CAC trend visible. Weekly read-out into the Performance Marketing cycle.
• 90 days: Your channel is predictable and scaling, with a documented playbook. Experimentation loop running. Hiring rubric drafted if/when we add a second seat on the channel.

Who You Are

• Senior paid acquisition operator with deep experience on Google or Meta for B2B SaaS or AI.
• Pipeline-accountable.
• Managed six- or seven-figure monthly budgets on your channel.
• Think about the whole conversion path.
• If Google is your channel: strong instinct for keyword strategy, match-type discipline, search intent, and landing page experimentation.
• If Meta is your channel: strong creative instinct.
• Comfortable with data.
• Documented experimentation practice.
• Operator-first.
• Strong partner.
• AI-native daily workflow.
• Founder mentality.
• EU primary. NYC secondary. Remote OK with EU/ET overlap.

Why This Role Is Different

• No agency layer. You own the account.
• The Head of Performance Marketing and the co-founders care about how Viktor grows.
• The product makes the work easier.

Even Better If

• You've scaled paid from zero at a Series A or B B2B SaaS.
• You've worked on AI or PLG products.
• You've owned both ad account and landing page or creative production in a prior role.

How we work

• Small team, high trust, low process.
• Decisions are made by owners, not committees.
• You will ship your first week.
• You will talk to users your first day.
• We build things, see if they work, and iterate.

Why Viktor

This is a rare window. The product works. The market is pulling. The team is small enough that what you do next week will be live in production next week.

Compensation

Competitive salary and the kind of ownership that only exists at this stage.