[Hiring] Performance Marketing Executive @LemFi

Role Description

We're looking for a Performance Marketing Specialist to own and drive user acquisition across our key Anglophone African corridors — primarily Nigeria, with reach into Kenya and Ghana. You'll sit within our core Growth function, reporting to the Senior Performance Marketing Manager, and work cross-functionally to push paid channel performance forward. This is a hands-on role for someone who moves fast, thinks in data, and knows how to turn creative into growth. You won't be waiting to be told what to do — you'll be the one telling us what needs doing next.

How You'll Contribute

• Campaign Ownership and Execution
  • Take full ownership of paid acquisition campaigns across Meta, TikTok, and other relevant paid channels.
  • Manage campaign planning, audience strategy, budget allocation, optimisation, and scaling.
  • Identify new acquisition opportunities — channels, audiences, formats — to accelerate growth.
  • Support broader global acquisition across Google App Campaigns (UAC/GAC), Apple Search Ads (ASA), DSPs, and emerging channels where needed.
  • Collaborate closely with Product, Data, Brand, CRM, and Creative teams to drive growth aligned with key business objectives.
• Creative Strategy and Content Development
  • Own the creative roadmap for your campaigns, maintaining a continuous pipeline of fresh, high-performing assets.
  • Partner with in-house creative teams, regional growth members, and external creators to deliver content that is locally relevant and culturally resonant.
  • Develop creative briefs for static, video, and UGC content informed by performance data and audience insights.
  • Repurpose existing creator and influencer content into performance-driven assets.
  • Translate performance insights into actionable creative recommendations and iterate rapidly.
• Performance Measurement and Analytics
  • Monitor acquisition performance across paid channels and optimise toward CAC and other key efficiency targets.
  • Leverage MMPs (e.g., AppsFlyer, Adjust, Branch) and attribution frameworks to evaluate performance and inform budget allocation.
  • Provide clear performance reporting and communicate actionable insights to stakeholders.
  • Support broader funnel optimisation across activation and retention.
  • Work closely with product and data teams to understand user behaviour and improve campaign effectiveness.
• Experimentation and Growth Initiatives
  • Build and execute structured testing plans across audiences, bidding strategies, creatives, landing experiences, and acquisition channels.
  • Identify and validate new growth opportunities through rigorous experimentation.
  • Stay ahead of industry trends, platform updates, privacy changes, and emerging growth tactics.

Qualifications

• 2-4 years of experience in Performance Marketing and paid acquisition.
• Proven experience managing acquisition campaigns for a consumer mobile app, including understanding of mobile measurement, attribution, and MMPs (AppsFlyer, Adjust, Branch).
• Strong creative strategy skills and experience developing performance-driven content.
• Experience working across multiple international markets.
• Highly self-directed with a strong bias toward action and execution.

Requirements

• Independent and Proactive: You take ownership, identify opportunities without being prompted, and move quickly from insight to execution.
• Creative and Performance-Oriented: You understand that creative is a key growth lever and know how to develop content that drives engagement and conversion.
• Mobile App Growth Expert: You have hands-on experience running app acquisition campaigns and understand mobile measurement, attribution, and the evolving privacy landscape.
• Analytical and Data-Driven: You use data to make decisions, prioritise opportunities, and continuously optimise performance against business goals.
• Experimentation Mindset: You thrive in fast-paced environments, embrace testing, and are constantly exploring new audiences, formats, channels, and creative approaches.
• Collaborative: You work effectively with creative, marketing, and data teams to turn ideas into scalable growth opportunities.

Benefits

• Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.
• At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact.
• Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded.
• Join us to make a meaningful difference, where high performance is a lifeline for millions.

Company Description

To build the best financial tools for the global diaspora, we need a team that reflects the world we serve. We welcome builders from all walks of life who embody our values over a perfect resume.