[Hiring] Performance Marketing Director @Zepz

Role Description

We're looking for a Director of Performance Marketing to own and scale our paid acquisition engine globally across the WorldRemit and Sendwave brands. This is a pivotal senior leadership role: you will set the strategy, manage significant channel budgets, lead a team of 5, and drive measurable growth in customer acquisition and revenue across all paid digital channels and markets.

What You'll Own

• Strategy & Channel Mix
  • Own the global paid acquisition strategy across Paid Search, Paid Social, App Store (ASA/Google UAC), Programmatic Display, and Affiliate.
  • Own SEO & GEO strategy and delivery, working closely with the Martech team.
  • Define channel mix and budget allocation strategy, balancing new customer acquisition with retargeting and reactivation.
  • Build a testing and experimentation roadmap that continuously improves CAC and LTV:CAC across key corridors and segments.
  • Lead seasonal and campaign planning in close partnership with Brand and Creative teams.
• Commercial Accountability
  • Own a multi-million pound media budget with full accountability for CPA, ROAS, CPL, and revenue contribution targets.
  • Partner with Finance and Data Science to build and maintain attribution models that support marketing mix decisions and board reporting.
  • Deliver regular performance reviews, translating complex channel data into clear business narrative.
  • Identify and size growth opportunities by corridor, product line, and customer segment — and make the investment case.
• Team Leadership
  • Lead, coach, and grow a team of 5 performance marketers, with scope to scale as the function grows.
  • Build team capability in measurement, automation, creative testing, and data led decision making.
  • Manage key agency and technology partner relationships, including media agencies, DSPs, and measurement vendors.
  • Drive a culture of rigour, speed, and continuous improvement across the team.
• Cross-functional Collaboration
  • Work with Product and CRM to ensure a seamless handoff from paid click to onboarded sender.
  • Partner with Data Science on incrementality testing, audience modelling, and propensity scoring for paid channels.
  • Collaborate with Brand & Central PMM to ensure creative quality and message consistency across paid formats.
  • Work with Legal and Compliance on channel specific regulatory requirements across markets.
• AI Literacy & Tools
  • A genuine curiosity about AI and how it can be applied in your area of work — from accelerating analysis and insight generation, to improving how we design and deliver processes and communications.
  • Practical experience using AI tools in a professional context — whether to connect information, draft content, build frameworks, or create insights from data.
  • Strong AI literacy — an understanding of what AI assistants can and cannot do, how to prompt effectively, and how to critically evaluate AI-generated output before using it.
  • Awareness of the ethical considerations and responsible use of AI in the workplace, particularly in the context of sensitive data, customer experience, and compliance.
  • Prior experience using Claude (Anthropic) is a nice-to-have but not essential.

Benefits

• Unlimited annual leave.
• Great healthcare benefits.
• Employee discounts.