[Hiring] Performance Marketing & ABM Manager @Assurant

Role Description

Join a high-impact Digital Marketing team as a Performance Marketing & ABM Manager, where you will lead the strategy, execution, and optimization of enterprise demand generation initiatives that directly influence revenue growth. This role is responsible for driving awareness, engagement, qualified pipeline, and customer acquisition across multiple priority lines of business through innovative performance marketing and account-based marketing (ABM) programs.

As a strategic marketing partner and individual contributor, you will:

• Translate business objectives and sales priorities into targeted audience strategies.
• Develop integrated paid media campaigns, ABM initiatives, channel experimentation, and investment plans designed to accelerate pipeline creation and increase sales velocity.
• Leverage data, analytics, and market insights to continuously optimize campaign performance to maximize ROI and deliver measurable business outcomes.

Working cross-functionally with line-of-business marketing leaders, sales organizations, analytics teams, digital marketing peers, and external agency partners, you will:

• Align marketing efforts with revenue objectives.
• Own the growth strategy and performance of paid and ABM programs.
• Partner with internal stakeholders on campaign execution, funnel optimization, measurement, and reporting.

The ideal candidate is a results-driven digital marketer with deep expertise in:

• Performance marketing.
• Demand generation.
• Audience targeting.
• Account-based marketing.

They possess a strong analytical mindset, a passion for experimentation, and a proven ability to transform complex business goals into scalable marketing programs that drive engagement, pipeline growth, and revenue impact.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• A minimum of 7 years of experience in B2B marketing, performance marketing, ABM, demand generation, or related disciplines.
• Experience leading complex digital campaigns from strategy through optimization.
• Strong expertise in paid search, paid social, and display advertising.
• Experience with Demandbase, 6sense, or similar ABM platforms.
• Experience with Salesforce Sales Cloud; HubSpot or similar CRM platforms considered.
• Proven project management, stakeholder management, communication, and presentation skills.
• Ability to manage multiple priorities within a matrixed enterprise environment.

Requirements

• Salesforce Marketing Cloud experience.
• Enterprise B2B marketing experience across multiple business units.
• Agency-side marketing experience.
• Experience with AI tools including Microsoft Copilot.
• Experience evaluating new marketing technologies and channels.

Benefits

• Pay Range: $88,000.00 - $147,000.00
• Consideration of a wide range of compensation factors, including candidate background, experience, and work location.
• Ongoing collection of applications for this pipeline requisition.

Company Description

Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.