[Hiring] Performance Creative Specialist @Point2Web

Role Description

We are looking for a creative specialist for affiliate and performance marketing—someone who can do more than just design banners or edit videos. We need someone who understands how advertising works across social and digital platforms and can develop creatives that capture attention and drive performance.

This is not a traditional graphic designer or video editor role. We're looking for someone who can identify audience pain points, develop compelling hooks and angles, and create performance creatives that capture attention and drive clicks, leads, and conversions.

The ideal candidate understands that the first 1–2 seconds of an advertisement are critical. We don't need polished brand presentations or stock-looking creatives—we need scroll-stopping creatives built for performance.

Qualifications

• Experience or strong understanding of performance marketing and affiliate creatives.
• Strong understanding of direct response advertising, lead generation, and customer acquisition.
• Experience working with Meta, TikTok, Snapchat, Google, Native, and similar advertising platforms.
• Ability to independently generate hooks, angles, concepts, and scripts.
• Strong understanding of audience psychology, emotional triggers, and audience pain points.
• Strong understanding of the importance of the first seconds of an advertisement.
• Experience creating conversion-focused static and video creatives.
• Ability to analyze successful creatives and understand why they work rather than simply recreating them.
• Ability to quickly generate multiple creative concepts and variations for testing.
• Focus on performance metrics rather than aesthetics.
• Understanding of basic marketing metrics: CTR, CPC, CPL, CR, and ROAS.
• Basic understanding of the US audience.

Requirements

• Experience with one or more of the following industries is highly valued:
  • Home Services
  • Insurance
  • Finance
  • Nutra
  • Health
  • E-commerce
• The ideal candidate should be able to create, independently or with minimal support:
  • Static banners
  • Short video ads
  • UGC-style creatives
  • Before/after creatives
  • Problem/solution creatives
  • Native-looking ads
  • AI-generated creatives
• Tools: Figma, Photoshop, Canva, CapCut, Premiere Pro, After Effects, or similar.
• Strong plus: ChatGPT, Midjourney, Runway, HeyGen, ElevenLabs, Canva AI, CapCut AI, and similar AI tools.

Benefits

• Fully remote work within Europe.
• 17 days of paid annual leave.
• 3 additional company days off.
• 10 public holidays.
• English lessons.
• Learning and development opportunities.
• Participation in our employee recognition program.
• An international team focused on innovation, collaboration, and continuous improvement.

Recruitment Process

• HR Interview
• Test Assignment
• Interview with the Hiring Managers
• Final Interview (if required)
• Offer