[Hiring] Performance Ads Specialist @Platinumlist

Role Description

Own the day-to-day planning, execution and optimisation of paid campaigns on Meta and Google to drive profitable ticket sales. This is a hands-on, in-platform role: you'll build campaigns, read the data, and act on it — not brief an agency to do it.

Key Responsibilities:

• Campaign management:
  • Plan, build, launch and optimise campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Performance Max, Display, YouTube, Demand Gen).
  • Manage monthly budgets across multiple events, markets and product categories; reallocate spend based on performance, not schedule.
  • Run structured A/B tests on audiences, placements, bidding strategies and creative — one variable at a time, documented outcomes.
  • Manage keyword research, negative keyword hygiene, ad copy and extensions for Search campaigns — in both Arabic and English.
  • Build and maintain audience segments: custom audiences, lookalikes, remarketing pools, customer match lists.
• Performance & optimisation:
  • Own channel-level ROAS, CPA and conversion volume targets; flag risk to target early rather than at month-end.
  • Monitor pacing daily; identify and fix underdelivery, overspend and creative fatigue.
  • Optimise the full funnel with the CRM and product teams — from impression through to completed checkout.
  • Maintain accurate conversion tracking: Meta Pixel, Conversions API, Google Ads conversion tags, GA4 event configuration.
• Reporting & analysis:
  • Produce weekly performance reports with clear commentary: what changed, why, what happens next.
  • Build and maintain dashboards (Looker Studio or equivalent) for campaign, event and market-level visibility.
  • Deliver post-campaign analysis on major events with actionable learnings, not just charts.
  • Never present a number without knowing its source. Data integrity is non-negotiable.
• AI in the workflow:
  • Use AI tools daily to move faster: generating and iterating ad copy variants, keyword and audience research, creative concepting, competitor scanning, and drafting reports.
  • Use AI to interrogate performance data — spotting patterns, summarising exports, building analysis you'd otherwise spend hours on manually.
  • Automate repetitive parts of the role (pacing checks, naming conventions, reporting pulls) rather than absorbing them as busywork.
  • Apply judgement to AI output. Every AI-generated number, claim or piece of Arabic copy gets checked before it goes live — AI accelerates the work, it doesn't own it.
  • Share what's working. We expect the whole team to keep levelling up how they use these tools.
• Collaboration:
  • Brief the creative team on asset requirements and feed back on what's actually performing.
  • Coordinate with category and commercial teams on event priorities, ticket inventory and launch timings.
  • Work alongside SEO, CRM and content colleagues to keep messaging consistent across channels.

Qualifications

• Minimum 2 years' hands-on experience managing paid performance campaigns on both Meta Ads Manager and Google Ads.
• Demonstrable track record of managing live budgets and hitting ROAS or CPA targets — with examples you can talk through.
• Strong working knowledge of GA4, conversion tracking setup and attribution basics.
• Comfortable in spreadsheets: pivot tables, lookups, building a performance model from raw exports.
• Analytical mindset — able to distinguish a real signal from statistical noise.
• Active, everyday use of AI tools in your actual work — LLMs (ChatGPT, Claude, Gemini or similar) for copy, research, analysis and automation.
• Genuine enthusiasm for working with AI.
• Fluent Arabic, both reading and writing.
• Professional English, written and spoken.
• Reliable home working setup and stable internet; able to work GCC hours.

Requirements

• Experience in events, ticketing or entertainment.
• Google Ads and Meta Blueprint certifications.
• Experience in e-commerce, travel or another high-velocity transactional category.
• Familiarity with Looker Studio, BigQuery or SQL.
• Experience running campaigns for GCC or MENA audiences.
• Exposure to TikTok Ads, Snapchat Ads or programmatic buying.
• Hands-on with AI beyond chat prompts: generative creative tools (Midjourney, Firefly, Runway), AI-assisted spreadsheet or data work, custom GPTs, prompt libraries, or lightweight automation via Zapier/Make/n8n or scripting.
• Comfortable using AI to produce and quality-check Arabic copy.

Benefits

• A dynamic and inclusive work environment.
• The opportunity to work with a leading ticketing provider.
• A chance to contribute to the entertainment industry and help shape experiences for millions of users.