Role Description
Omatic is seeking a partner marketing manager who thrives at the intersection of relationship management and revenue generation. In this role, you will be responsible for two connected engines of growth:
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Maintaining the air cover that keeps Omatic's partner ecosystem engaged and informed.
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Executing the strategic co-marketing programs that drive referrals and partner-sourced pipeline.
Initially, you will stand up the always-on foundation:
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The partner newsletter.
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The System Integrator (SI) enablement toolkit library.
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The partner community platform.
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Omatic's presence in the technical communities where system integrators and consultants gather.
As that foundation is in place, your focus will shift toward the strategic partner tier:
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Running monthly meetings with Omatic's most important partners.
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Developing joint co-marketing plans.
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Pursuing new co-marketing opportunities.
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Actively working to move high-potential non-strategic partners into the strategic program.
You will be the marketing face of Omatic's partner relationships, leading initiatives such as:
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Monthly business reviews with ecosystem partners.
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Launching co-branded migration campaigns.
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Developing enablement toolkits for ecosystem consultants.
Qualifications
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5 to 8 years of experience in partner marketing, channel marketing, or ecosystem marketing.
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A track record of running external partner meetings independently.
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Experience developing joint co-marketing plans with technology or channel partners.
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Familiarity with the nonprofit technology ecosystem.
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Strong analytical background.
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HubSpot and Salesforce proficiency at the campaign and opportunity level.
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Experience with partner tiering or partner program management.
Requirements
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Comfortable running external partner marketing meetings solo.
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Ability to prepare for meetings, drive toward commitments, and follow through on co-marketing plans.
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Understanding of what a system integrator does and the importance of data infrastructure.
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Highly organized and outcomes-oriented.
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Ability to track co-marketing programs and present performance data.
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Open to giving and receiving feedback.
Benefits
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Opportunity to shape a growing partner program.
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Engagement with a network of relationships.
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Potential for measurable impact on pipeline generation.