[Hiring] Paid Social Media Supervisor @Power Digital

Role Description

As a Paid Media Supervisor, you’ll own the performance, strategy, and growth of major multi-channel paid media accounts. Working closely with the Associate Media Director for high-level planning and direction, you’ll lead all day-to-day execution, optimization, and reporting. You’ll be the subject-matter expert in both internal and client meetings—driving strategy, presenting recommendations with confidence, and defending the work with data. You’ll guide an internal team to deliver smart, integrated paid media strategies across channels, ensuring our clients see real, sustained growth. This is a client-facing role, and your ability to lead conversations, shape direction, and influence outcomes is at the center of your impact.

Responsibilities

• Successful end to end management & strategic oversight of designated paid media accounts.
• Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
• Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
• Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets.
• Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
• Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
• Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings.
• Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts.
• Responsible for generating reporting, writing insights & communicating with the client for designated accounts.
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions.
• Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.
• Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
• Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
• Responsible for continual testing, verification & improvement of full-funnel structures.

Qualifications

• 6-10+ years of Paid Media experience.
• Experience managing multiple paid media accounts with budgets ranging between $100K-$1MM per month.
• Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels.
• Experience in campaign management & strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display and Social (LinkedIn, TikTok, etc. are a plus).
• Experience with full funnel strategy, video, lead generation.
• Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge is a plus).
• Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence.
• Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals.
• Team management experience.

Benefits

• Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount.
• We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace.
• Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity.
• All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.