[Hiring] Paid Social Media Manager @Sterling Rice Group Inc

Role Description

We're looking for a strategic, performance-driven, and creatively minded paid social expert to join Sterling-Rice Group (SRG) as our Paid Social Media Manager. The Paid Social Media Manager will own the strategy, execution, optimization, and reporting of paid social campaigns across a diverse portfolio of B2B and B2C clients, with Meta and TikTok at the core. This role spans both brand-building and performance marketing, supporting awareness campaigns, lead generation, retail initiatives, and e-commerce programs.

As the day-to-day paid social expert, you'll:

• Build and manage campaigns
• Optimize performance
• Translate data into strategic media and creative recommendations that drive measurable business results

Qualifications

• 4+ years of hands-on experience planning, executing, optimizing, and reporting on paid social campaigns
• Deep, current expertise in Meta Ads Manager and TikTok Ads Manager
• Additional experience across LinkedIn, Pinterest, Reddit, Snapchat, Google, or X is a plus
• Proven success developing and managing full-funnel paid social campaigns
• Strong background managing performance-driven paid social campaigns for ecommerce and direct-to-consumer (DTC) brands
• Solid understanding of attribution, conversion tracking, and performance measurement
• Proven ability to translate campaign and creative performance into clear, actionable recommendations
• Strong understanding of messaging strategies, audience motivations, creative testing, and platform-native content
• Advanced analytical skills with the ability to synthesize data from multiple sources into actionable insights
• Familiarity with third-party analytics and reporting platforms such as Triple Whale, Motion, GA4, Adriel, or similar tools
• Self-starter with the ability to manage multiple priorities across a diverse client portfolio
• Collaborative, proactive, and solutions-oriented mindset
• Experience supporting food and beverage brands is preferred
• Excellent written, verbal, and presentation skills
• Exceptional organizational skills with strong attention to detail
• Passion for social media and excitement for staying ahead of platform innovation, consumer trends, and evolving best practices

Requirements

• Lead Paid Social Strategy & Campaign Execution
• Build strategic paid social recommendations with deep expertise in Meta and TikTok
• Own paid social planning, implementation, management, optimization, and reporting across assigned clients
• Develop full-funnel paid social strategies that support awareness, consideration, conversion, and customer retention objectives
• Manage campaigns directly within platform dashboards
• Monitor campaign performance and proactively identify optimization opportunities
• Establish audience strategies informed by campaign insights and client business objectives
• Stay current on platform updates, policy changes, and emerging ad formats
• Partner with Media, Search, and Account teams to build integrated campaign recommendations
• Help grow SRG's ecommerce and DTC practice through strategic paid social programs
• Lead paid social customer acquisition initiatives for ecommerce and DTC brands
• Leverage a variety of measurement approaches to evaluate campaign performance
• Identify opportunities to improve audience strategy, creative, campaign performance, and measurement
• Partner closely with Creative teams to develop high-performing, platform-native paid social creative
• Develop creative testing roadmaps evaluating messaging, formats, creators, hooks, audiences, and platform-native content
• Analyze creative performance and translate findings into actionable recommendations
• Define campaign KPIs and measurement approaches that align with campaign objectives
• Develop dashboards and reporting frameworks using platforms such as Adriel and Motion
• Present campaign performance to clients in a clear and compelling manner
• Partner with Account and Media teams to build trusted client relationships
• Maintain a deep understanding of each client's business and growth objectives
• Research and recommend emerging platforms, technologies, AI tools, and paid social innovations
• Identify opportunities to improve paid social processes and workflows

Benefits

• Annual Salary: $75,000 - $85,000
• Open to Remote Work from: CO, CA, IL, ME, MN, MO, or TX