[Hiring] Paid Social Lead @Siege Media

Role Description

Siege Media is hiring a Paid Social Lead to own the Reddit advertising channel as part of our new service mix. This is a wedge hire, meaning you will be building a team from scratch while managing existing paid social and retargeting efforts.

This is a senior, client-facing role that involves:

• Pitching on sales calls
• Strategizing campaigns
• Getting hands-on in the platforms
• Writing reports that clients actually read

Responsibilities

• Reddit Ads (Primary): Own strategy, setup, optimization, and reporting for Siege clients. Build the playbook, pricing scaffolds, and reporting cadence from zero.
• Siege's Paid Social: Retarget engaged leads and run Meta/LinkedIn campaigns that feed our own sales pipeline.
• Sales Support: Join prospect calls to scope and sell paid social engagements alongside the growth team.
• Team Building: Hire your first associate when Reddit ads revenue justifies it, then train and manage them to Siege's senior-led standard. Own and execute directly until then.
• Service Infrastructure: Develop the templates, QA processes, attribution approach, and reporting standards that turn paid social into a repeatable, sellable service line.

Qualifications

• 5+ years running paid social campaigns in an agency environment — ideally a mix of Reddit, LinkedIn, and Meta.
• Proven B2B and B2C experience, especially within SaaS, e-commerce, and fintech.
• Strong client-facing comfort with the ability to confidently walk a VP of Marketing through a quarterly review.
• Strong written communication skills for polished, professional emails, strategies, and reports.
• "Builder energy" and excitement about helping build and scale a service line from scratch.

Suggested Skills

• Hands-on Reddit Ads Manager experience (Conversation Ads, Promoted Posts, custom audiences).
• Experience with ChatGPT ads.
• Prior experience building or scaling a paid social practice inside an agency environment.
• Familiarity with B2B attribution challenges (multi-touch, dark social, self-reported attribution).
• An active network in B2B SaaS or content marketing.

Compensation & Logistics

• Salary: $110,000–$130,000 base | $130,000–$160,000 OTE
• Benefits: Full benefits for employee, including 100% health/dental/vision and unlimited PTO.
• Location: Remote-friendly, with a preference for Austin, TX or a willingness to travel for periodic team gatherings.