[Hiring] Paid Search & Paid Social Manager @Covercraft Industries LLC

Role Description

Covercraft is seeking a Paid Search & Paid Social Manager to lead performance marketing across our portfolio of enthusiast-driven ecommerce brands, including Covercraft, Lloyd Mats, and Boat Covers Direct. This role will be responsible for managing and optimizing paid acquisition efforts across Google, Bing, Meta, YouTube, and other digital advertising channels with a strong focus on driving profitable revenue growth.

The ideal candidate is both strategic and hands-on, comfortable managing campaign execution, creative testing, feed-driven ecommerce advertising, audience targeting, reporting, attribution analysis, and ongoing optimization across multiple brands and product categories. This position will help bring paid social management fully in-house while also evolving and improving paid search efforts currently supported by outside consultants and agencies.

The role will work closely with Ecommerce, Creative, Merchandising, Product Development, and Analytics teams to improve customer acquisition, onsite conversion, and overall return on advertising spend.

What You’ll Own

• Manage paid search and paid social strategy and execution across multiple ecommerce brands
• Own campaign setup, optimization, reporting, and performance analysis across:
  • Google Ads
  • Google Shopping
  • Performance Max
  • Bing/Microsoft Ads
  • Meta (Facebook & Instagram)
  • YouTube
  • Retargeting/display platforms
• Manage significant monthly digital advertising budgets with a strong focus on ROAS, CAC, conversion rate, and profitable revenue growth
• Build, optimize, and scale ecommerce acquisition campaigns across branded, non-branded, shopping, and remarketing initiatives
• Oversee audience targeting, segmentation, bid strategies, creative testing, and landing page alignment
• Partner closely with Creative and Merchandising teams to improve ad creative, promotional messaging, and product presentation
• Collaborate with Product Development and Merchandising teams to support product launches and seasonal campaigns
• Help develop and manage promotional campaign strategies across all three brands
• Work closely with Ecommerce teams to improve landing page performance, conversion rate, and onsite customer experience
• Analyze campaign, keyword, audience, and product-level performance to identify growth opportunities
• Support feed optimization initiatives for Google Merchant Center and shopping campaigns
• Manage attribution analysis and reporting using GA4 and advertising platform analytics
• Build dashboards and reporting that clearly communicate performance trends and opportunities
• Test and optimize new acquisition channels, ad formats, and campaign strategies
• Coordinate with outside partners or agencies during the transition process of bringing the role in-house

Qualifications

• 5+ years of hands-on paid media experience within ecommerce or direct-to-consumer environments
• Strong experience managing:
  • Google Ads
  • Google Shopping
  • Performance Max
  • Meta advertising platforms
  • Retargeting/display campaigns
• Strong analytical and performance marketing mindset
• Deep understanding of ecommerce KPIs including:
  • ROAS
  • CAC
  • MER
  • Conversion rate
  • AOV
  • Customer acquisition efficiency
• Experience working with product feeds, Google Merchant Center, and ecommerce catalog advertising
• Familiarity with GA4, attribution modeling, and digital analytics platforms
• Experience collaborating with creative and merchandising teams to improve performance
• Strong organizational skills and ability to manage multiple brands, priorities, and campaigns simultaneously
• Comfortable operating independently while collaborating cross-functionally
• Strong communication and reporting skills

Bonus Points

• Automotive, marine, outdoor, aftermarket, or enthusiast industry experience
• Experience managing large SKU catalogs or fitment-driven ecommerce businesses
• Experience with Shopify, Magento, Salesforce Commerce Cloud, or multi-platform ecommerce ecosystems
• Experience with A/B testing and landing page optimization
• Experience managing both DTC and B2B-supportive marketing initiatives