[Hiring] Paid Search Analyst II @Reunion Marketing

Role Description

As a Paid Search Analyst II, you won’t just manage campaigns—you’ll own outcomes. You’ll lead strategy, execution, and performance for a portfolio of home services clients, acting as both operator and advisor. This is a fully autonomous role for someone who knows how to run accounts end-to-end—and enjoys doing it.

You’ll step into a true ownership role, where you:

• Run your own book of business
• Manage and optimize paid search and paid social campaigns across industries like HVAC, plumbing, roofing, and more.
• Be the client’s go-to expert
• Lead performance calls, translate data into insights, and confidently recommend next steps that drive real business impact.
• Turn strategy into results
• Align campaigns with each client’s operational reality—capacity, geography, and seasonality—so marketing performance matches business needs.
• Test, learn, and improve constantly
• Launch A/B tests across ads, landing pages, and targeting strategies—and actually use the results to make smarter decisions.
• Own tracking and data integrity
• Ensure conversion tracking works flawlessly across GA4, GTM, ad platforms, and call tracking tools.
• Shape new client success
• Audit accounts, build new campaign structures, and play a key role in onboarding.
• Collaborate across channels
• Work alongside SEO, content, and CRO teams to create cohesive, performance-driven strategies.

Qualifications

• 1–3 years of hands-on paid media experience, ideally with local or service-based businesses
• Strong command of Google Ads, Microsoft Ads, and Meta Ads Manager
• Deep understanding of conversion tracking (GA4, GTM, call tracking)
• Confidence working directly with clients and presenting performance insights
• Solid analytical skills—you test ideas, validate with data, and iterate
• Advanced spreadsheet skills (you’re comfortable with pivots, lookups, and reporting)

Requirements

• Experience in home services or multi-location businesses (Bonus Points)
• Familiarity with tools like CallRail or WhatConverts (Bonus Points)
• Exposure to landing page testing platforms (Unbounce, Leadpages) (Bonus Points)
• Experience with ServiceTitan, Housecall Pro, or similar CRMs (Bonus Points)
• Background in Local Services Ads (LSAs) (Bonus Points)

Benefits

• Fully remote, home office setup
• Independent work with regular client interaction
• Fast-moving, performance-focused team

Company Description

Reunion Marketing is a dynamic and forward-thinking agency specializing in digital marketing for the home services industry. We drive success through data-driven strategies and innovative campaign management. Join our team of passionate professionals committed to delivering measurable results for our clients in HVAC, plumbing, roofing, and more.