[Hiring] Paid Search Ads Manager @Curology

Role Description

The mission of the Paid Search Ads Manager (Google Ads) is to own and scale Curology's paid search channel as the primary driver of efficient customer acquisition within the Growth team. Reporting to the Senior Manager, Performance Marketing, this role takes full, independent ownership of Curology’s Google Ads program, including:

• Campaign execution
• Performance optimization
• Measurement integrity
• Cross-functional reporting

Success in this role means:

• Taking clean ownership of a channel currently managed by an agency
• Scaling spend profitably
• Establishing yourself as the undisputed internal expert
• Consistently moving the needle on CAC, CVR, and creative testing velocity

The ideal candidate is:

• Deeply experienced in paid search
• Comfortable owning large budgets autonomously
• Quick to move from data to insight to action
• Analytical in every optimization decision
• Curious about AI-driven tools and the evolving search landscape

Qualifications

• 5-7 years of hands-on experience managing Search Ads campaigns at scale
• Deep expertise across Search, PMax, Shopping, YouTube, and Demand Gen campaigns
• High data proficiency with strong analytical mindset
• Proven ability to scale customer acquisition efficiently
• Strong understanding of conversion optimization, attribution, and performance analytics
• Proficiency with Google Ads, Microsoft Ads, GA4, and Google Tag Manager
• Familiarity with AI/LLM tools (Claude, ChatGPT, Gemini)
• Experience with Amplitude, Contentsquare, Tableau, and/or Asana
• Ability to independently own and operate a performance marketing channel
• Comfortable operating in a fast-paced, highly iterative environment

Requirements

• Own day-to-day management and optimization of paid acquisition campaigns across various platforms
• Launch, manage, and optimize campaigns focusing on lowering CAC and improving CVR
• Identify and evaluate emerging acquisition opportunities
• Conduct keyword, audience, bidding, feed, and landing page optimizations
• Analyze campaign and funnel performance to uncover insights
• Build performance reporting and analyses for internal stakeholders
• Partner with internal stakeholders to align media strategy with broader goals
• Leverage AI tools to improve campaign workflows and operational efficiency
• Own the technical health and measurement integrity of the paid search channel
• Utilize tools to analyze user behavior and understand the customer journey

Benefits

• Competitive compensation and equity package (RSUs)
• Comprehensive benefits: Medical, dental, vision, FSA and HSA, supplemental coverages, and 401(k)
• Access to wellbeing perks, including OneMedical, Spring Health, SoFi, and Employee Assistance Program
• Flexible paid time off and holiday policy
• Paid parental leave (birthing and non-birthing parents)
• Employee donation matching program
• Culture Committee and employee resource groups for connectivity
• Complimentary VIP Subscription to Curology or Agency, plus online retail discount